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Brioni AW20 Campaign

Brioni

Brioni represents the pinnacle of luxury and expertise, setting a global precedent for the art of tailoring since its first Roman boutique opened in 1945. Each stitch of a Brioni suit is rich with heritage, adhering to the house’s precise 220-step method that requires 6000 hand stitches and over 22 hours of work to achieve a sartorial masterpiece. The only label to train tailors at its own elite school in Italy, Brioni's unique silhouette seeks to create a harmony between the suit and the body so it can be worn like a second skin. Indulge in Brioni’s enduring appeal, which boasts lifelong pieces and a range extending its impeccable craftsmanship to casualwear, accessories and fragrances.

 

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  • Harrods - Milan Fashion Week
    1

    SS21

    A Relaxed Approach

    SS21

    A Relaxed Approach

    It would appear that as the boundaries between home and the office become increasingly fluid, so too does the Brioni man’s wardrobe. Sprezzatura (that breed of relaxed elegance unique to Romans) has always been at the heart of Norbert Stumpfl’s philosophy, but this season it extended beyond the impeccable Italian tailoring and into technical workwear jackets and refined-yet-relaxed separates.

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  • Harrods - From Abruzzo With Love
    2

    Made in Italy

    From Abruzzo With Love

    Made in Italy

    From Abruzzo With Love

    In 1959, Brioni opened an atelier in the Italian town of Penne, Abruzzo. The hope? To revolutionise tailoring while maintaining traditional standards of craftsmanship. That same atelier continues to operate today; when creative director Norbert Stumpfl first visited, it gave him goosebumps. “There were no machines,” Stumpfl tells us. “Just the quiet beauty of expert tailors working by hand.”

  • Harrods - On the Red Carpet
    3

    On the Red Carpet

    A-List Appeal

    On the Red Carpet

    A-List Appeal

    Traditional tailoring codes, a quiet sense of modernity and just a touch of swagger; it’s easy to see why Brioni would appeal to Hollywood’s leading men. Brad Pitt, Drake and Armie Hammer are among the long list of stars to give Brioni their seal of approval, proving that the best style statements are those underpinned by quality and elegance.

  • Harrods - Lessons in Elegance
    4

    Sprezzatura

    Lessons in Elegance

    Sprezzatura

    Lessons in Elegance

    With a design philosophy firmly rooted in Roman sartorial heritage, Brioni has always adhered to the art of sprezzatura – a uniquely Italian concept that describes a certain nonchalant elegance. As Norbert Stumpfl puts it, sprezzatura is “a way of dressing that is based on the formal look, but where the traditional codes are broken to create a more effortless outfit.”

179 Products found

+ Brad Pitt Signature Single-Breasted Jacket primary image

Brioni

+ Brad Pitt Signature Single-Breasted Jacket

$4,578
+ Brad Pitt Signature Formal Shirt primary image

Brioni

+ Brad Pitt Signature Formal Shirt

$647
+ Brad Pitt Signature Virgin Wool Tailored Trousers primary image

Brioni

+ Brad Pitt Signature Virgin Wool Tailored Trousers

$1,758
+ Brand Pitt Signature Wool Tailored Suit primary image

Brioni

+ Brand Pitt Signature Wool Tailored Suit

$4,810
+ Brad Pitt Signature Cashmere Long-Sleeved Polo Shirt primary image

Brioni

+ Brad Pitt Signature Cashmere Long-Sleeved Polo Shirt

$1,294
+ Brad Pitt Signature Wool-Silk Blazer primary image

Brioni

+ Brad Pitt Signature Wool-Silk Blazer

$4,553
+ Brand Pitt Signature Wool Coat primary image

Brioni

+ Brand Pitt Signature Wool Coat

$2,466
Zip-Up Polo Sweater primary image

Brioni

Zip-Up Polo Sweater

$1,050
Drawstring Trousers primary image

Brioni

Drawstring Trousers

$940
Houndstooth Blazer primary image

Brioni

Houndstooth Blazer

$2,881
Silk Shirt primary image

Brioni

Silk Shirt

$1,123
Tree Print T-Shirt primary image

Brioni

Tree Print T-Shirt

$464
Logo Baseball Cap primary image

Brioni

Logo Baseball Cap

$330
Leather Jacket primary image

Brioni

Leather Jacket

$6,568
Wool Sweater primary image

Brioni

Wool Sweater

$720
Silk-Blend Blazer primary image

Brioni

Silk-Blend Blazer

$2,173
Wool Sweater primary image

Brioni

Wool Sweater

$720
Wool Blazer primary image

Brioni

Wool Blazer

$2,588
Patterned Shirt primary image

Brioni

Patterned Shirt

$794
Linen-Silk T-Shirt primary image

Brioni

Linen-Silk T-Shirt

$610
Logo Baseball Cap primary image

Brioni

Logo Baseball Cap

$330
Linen Shirt primary image

Brioni

Linen Shirt

$513
Zip-Up Polo Shirt primary image

Brioni

Zip-Up Polo Shirt

$757
Tree Print T-Shirt primary image

Brioni

Tree Print T-Shirt

$464
Cashmere-Silk Reversible Zip-Up Hoodie primary image

Brioni

Cashmere-Silk Reversible Zip-Up Hoodie

$2,368
Wool Jacket primary image

Brioni

Wool Jacket

$2,588
Patterned T-Shirt primary image

Brioni

Patterned T-Shirt

$501
Cotton-Blend Textured Sweater primary image

Brioni

Cotton-Blend Textured Sweater

$879
Check Print Shirt primary image

Brioni

Check Print Shirt

$562
Leather Bomber Jacket primary image

Brioni

Leather Bomber Jacket

$5,506
Cotton T-Shirt primary image

Brioni

Cotton T-Shirt

$305
Cotton T-Shirt primary image

Brioni

Cotton T-Shirt

$305
Havana Pantos Sunglasses primary image

Brioni

Havana Pantos Sunglasses

$336
Square Sunglasses primary image

Brioni

Square Sunglasses

$336
Silk Tie primary image

Brioni

Silk Tie

$232
Silk Jacquard Tie primary image

Brioni

Silk Jacquard Tie

$232
Silk Tie primary image

Brioni

Silk Tie

$281
Silk Tie primary image

Brioni

Silk Tie

$293
Woven Silk Tie primary image

Brioni

Woven Silk Tie

$256
Havana Squared Sunglasses primary image

Brioni

Havana Squared Sunglasses

$336
Silk Jacquard Tie primary image

Brioni

Silk Jacquard Tie

$232
Silk Tie primary image

Brioni

Silk Tie

$232
Silk Tie primary image

Brioni

Silk Tie

$232
Pre-Tied Silk Bow Tie primary image

Brioni

Pre-Tied Silk Bow Tie

$183
Havana Pilot Sunglasses primary image

Brioni

Havana Pilot Sunglasses

$439
B-Logo Silk Tie primary image

Brioni

B-Logo Silk Tie

$232

New Season

B-Logo Jacquard Tie primary image

Brioni

B-Logo Jacquard Tie

$232
Silk Criss-Cross Tie primary image

Brioni

Silk Criss-Cross Tie

$232

New Season

Silk Tie primary image

Brioni

Silk Tie

$256
Silk Patterned Tie primary image

Brioni

Silk Patterned Tie

$232
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

$476

New Season

Havana Pilot Sunglasses primary image

Brioni

Havana Pilot Sunglasses

$336
Silk Polka-Dot Tie primary image

Brioni

Silk Polka-Dot Tie

$232
Silk Geometric Tie primary image

Brioni

Silk Geometric Tie

$232
Silk Polka-Dot Tie primary image

Brioni

Silk Polka-Dot Tie

$232
Silk Fringed Scarf primary image

Brioni

Silk Fringed Scarf

$354
Camel Scarf primary image

Brioni

Camel Scarf

$305
Silk Tie primary image

Brioni

Silk Tie

$281
Silk Tie primary image

Brioni

Silk Tie

$281
Textured Espadrilles primary image

Brioni

Textured Espadrilles

$1,184
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