Creed is a go-to for precious, artisanal fragrances. Carefully considered in every possible way – from inception and sourcing through to extraction and bottling – the high concentration of natural oils and raw ingredients used sets the tone for a meticulous line-up of scents created by perfumer Olivier Creed and his son, Erwin. Creed’s unique story started with a pair of scented gloves gifted to King George III, and followed with a personal request by Napoleon III and his empress, Eugénie, to relocate to Paris as an official supplier to the royal household. 260 years later, consider a Creed fragrance a step into the Maison’s world of heritage scents; each Creed perfume – Aventus for Her included – is the result of seventh-generation descendent Olivier Creed’s pursuit of what has always been at the fore of the brand's identity: the finest materials.
Excellence is the motto behind The House of Creed’s cult classics, crafted using age-old infusion techniques, Creed describes the quality of its ingredients as ‘millésime’ – a recognised word in the world of wine that means ‘great vintage’ in French. Each fragrance has a story behind it, is created in a family-run factory in Fontainbleau on the outskirts of Paris, and is filtered, bottled and labelled by hand. Not sure which spritz to try first? Opt for the original Aventus Cologne, the blackcurrant and birch scent is inspired by Napoléon Bonaparte.