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Loro Piana: A Lesson in Italian Elegance

Feature: Long Read
Words by GRACE CAIN

There’s a distinctive air of casual sophistication that defines Italian style – an eye for excellent craft, elegance and effortlessness. Loro Piana is the triple threat. Over the course of a century, this iconic brand has built a world of pure, unadulterated luxury. And it’s not just reserved for Italians. 

Knitwear Perfection

Synonymous with cashmere, Loro Piana has sourced only the finest fibres for more than six generations. Such is the first chapter of a rich portfolio that also encompasses rare Vicuña fleece from the Andes and a Merino wool that is so expertly crafted it’s been dubbed ‘The Gift of Kings’.

model standig in the nature
model standig in the nature

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Cashmere Dolcevita Parksville Rollneck Sweater primary image

Loro Piana

Cashmere Dolcevita Parksville Rollneck Sweater

$1,873

Sophisticated Separates

Advocates of the capsule wardrobe, rejoice! From elevated basics to immaculate tailoring, Loro Piana collections are uncompromising in their elegance – guaranteed to stand the test of time and trends.

Model standing outside wearing Loro Piana clothes

Silk shirts, lightweight linen tees, cashmere sweatpants – the Loro Piana life is nothing if not luxurious.

Model standing outside wearing Loro Piana clothes
Model standing outside wearing Loro Piana clothes

A Polished Palette

There’s nothing more polished than a crisp ivory shirt or sumptuous cream cashmere, and Loro Piana’s eburnean notes are too elegant to resist.

Finishing Touches

From printed silk scarves to classic suede loafers and yacht-ready espadrilles; the measure of an outfit’s success is all in the details. The Loro Piana details, of course.

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The Gentleman’s Wardrobe

Models standing outside

Words

Abigail Gurney-Read

A comprehensive edit for the discerning gentleman, the Loro Piana wardrobe is one of sophistication and, ultimately, ease.

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The World of Loro Piana

Immaculate tailoring, elevated basics, sumptuous knits – step into the elegant world of Loro Piana, where the grass is always greener.

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