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Brioni AW21 Campaign

Brioni

Brioni represents the pinnacle of luxury and expertise, setting a global precedent for the art of tailoring since its first Roman boutique opened in 1945. Each stitch of a Brioni suit is rich with heritage, adhering to the house’s precise 220-step method that requires 6000 hand stitches and over 22 hours of work to achieve a sartorial masterpiece. The only label to train tailors at its own elite school in Italy, Brioni's unique silhouette seeks to create a harmony between the suit and the body so it can be worn like a second skin. Indulge in lifelong pieces and a range extending its impeccable craftsmanship to casualwear, Brioni shirts, accessories and fragrances.


BeautyMen

  • Harrods - Milan Fashion Week
    1

    AW21

    A Relaxed Approach

    AW21

    A Relaxed Approach

    This season, the nonchalant elegance that characterises Norbert Stumpfl’s approach to design extends far beyond impeccable Italian tailoring. Expect unfussy selvedge denim and ultra-luxe knitwear, translated into workwear-inspired silhouettes for the modern gentleman.

    Shop Menswear
  • Harrods - From Abruzzo With Love
    2

    Made in Italy

    From Abruzzo With Love

    Made in Italy

    From Abruzzo With Love

    In 1959, Brioni opened an atelier in the Italian town of Penne, Abruzzo. The hope? To revolutionise tailoring while maintaining traditional standards of craftsmanship. That same atelier continues to operate today; when creative director Norbert Stumpfl first visited, it gave him goosebumps. “There were no machines,” Stumpfl tells us. “Just the quiet beauty of expert tailors working by hand.”

  • Harrods - On the Red Carpet
    3

    On the Red Carpet

    A-List Appeal

    On the Red Carpet

    A-List Appeal

    Traditional tailoring codes, a quiet sense of modernity and just a touch of swagger – it’s easy to see why Brioni would appeal to Hollywood’s leading men. Brad Pitt, Drake and Leonardo DiCaprio are among the long list of stars to give Brioni their seal of approval, proving that the best style statements are those underpinned by quality and elegance.

  • Harrods - Lessons in Elegance
    4

    Sprezzatura

    Lessons in Elegance

    Sprezzatura

    Lessons in Elegance

    With a design philosophy firmly rooted in Roman sartorial heritage, Brioni has always adhered to the art of sprezzatura – a uniquely Italian concept that describes a certain nonchalant elegance. As Norbert Stumpfl puts it, sprezzatura is “a way of dressing that is based on the formal look, but where the traditional codes are broken to create a more effortless outfit.”

193 Products found

+ Brad Pitt Signature Single-Breasted Jacket primary image

Brioni

+ Brad Pitt Signature Single-Breasted Jacket

CHF 4'571
+ Brad Pitt Signature Formal Shirt primary image

Brioni

+ Brad Pitt Signature Formal Shirt

CHF 649
+ Brad Pitt Signature Virgin Wool Tailored Trousers primary image

Brioni

+ Brad Pitt Signature Virgin Wool Tailored Trousers

CHF 1'759
+ Brand Pitt Signature Wool Tailored Suit primary image

Brioni

+ Brand Pitt Signature Wool Tailored Suit

CHF 4'807
+ Brad Pitt Signature Cashmere Long-Sleeved Polo Shirt primary image

Brioni

+ Brad Pitt Signature Cashmere Long-Sleeved Polo Shirt

CHF 1'296
+ Brad Pitt Signature Wool-Silk Blazer primary image

Brioni

+ Brad Pitt Signature Wool-Silk Blazer

CHF 4'553
+ Brand Pitt Signature Wool Coat primary image

Brioni

+ Brand Pitt Signature Wool Coat

CHF 2'465
Logo Baseball Cap primary image

Brioni

Logo Baseball Cap

CHF 331
Leather Jacket primary image

Brioni

Leather Jacket

CHF 6'560
Silk-Blend Blazer primary image

Brioni

Silk-Blend Blazer

CHF 2'175
Wool Sweater primary image

Brioni

Wool Sweater

CHF 724
Logo Baseball Cap primary image

Brioni

Logo Baseball Cap

CHF 331
Linen Shirt primary image

Brioni

Linen Shirt

CHF 521
Zip-Up Polo Shirt primary image

Brioni

Zip-Up Polo Shirt

CHF 758
Cashmere-Silk Reversible Zip-Up Hoodie primary image

Brioni

Cashmere-Silk Reversible Zip-Up Hoodie

CHF 2'369
Check Print Shirt primary image

Brioni

Check Print Shirt

CHF 565Now CHF 339
Brioni Eau de Parfum (100ml) primary image

Brioni

Brioni Eau de Parfum (100ml)

CHF 118
Brioni Eau de Parfum (60ml) primary image

Brioni

Brioni Eau de Parfum (60ml)

CHF 87
Textured Espadrilles primary image

Brioni

Textured Espadrilles

CHF 1'183
Silk Tie primary image

Brioni

Silk Tie

CHF 293
Border Pocket Square primary image

Brioni

Border Pocket Square

CHF 183
Formal Double Cuff Shirt primary image

Brioni

Formal Double Cuff Shirt

CHF 685
Formal Double Cuff Shirt primary image

Brioni

Formal Double Cuff Shirt

CHF 685
Formal Shirt primary image

Brioni

Formal Shirt

CHF 673
Short Cotton Socks primary image

Brioni

Short Cotton Socks

CHF 65
Long Ribbed Cotton Socks primary image

Brioni

Long Ribbed Cotton Socks

CHF 78
Meribel Slim Jeans primary image

Brioni

Meribel Slim Jeans

CHF 626
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

CHF 517
Long Ribbed Cotton Socks primary image

Brioni

Long Ribbed Cotton Socks

CHF 78
Straight 5-Pocket Jeans primary image

Brioni

Straight 5-Pocket Jeans

CHF 760
Slim Fit Formal Shirt primary image

Brioni

Slim Fit Formal Shirt

CHF 649
Leather Sneakers primary image

Brioni

Leather Sneakers

CHF 843
Leather Sneakers primary image

Brioni

Leather Sneakers

CHF 904
Suede Slip-On Sneakers primary image

Brioni

Suede Slip-On Sneakers

CHF 587
Leather Knitted-Panel Sneakers primary image

Brioni

Leather Knitted-Panel Sneakers

CHF 904
Textured Espadrilles primary image

Brioni

Textured Espadrilles

CHF 1'183
Meribel Slim Jeans primary image

Brioni

Meribel Slim Jeans

CHF 626
Short Cotton Socks primary image

Brioni

Short Cotton Socks

CHF 67
Silk Patterned Tie primary image

Brioni

Silk Patterned Tie

CHF 244
Silk Patterned Tie primary image

Brioni

Silk Patterned Tie

CHF 244
Silk Patterned Tie primary image

Brioni

Silk Patterned Tie

CHF 244
Logo Buckle Belt primary image

Brioni

Logo Buckle Belt

CHF 587
Logo Buckle Belt primary image

Brioni

Logo Buckle Belt

CHF 587
Silk B-Logo Tie primary image

Brioni

Silk B-Logo Tie

CHF 244
Silk B-Logo Tie primary image

Brioni

Silk B-Logo Tie

CHF 244
Square Sunglasses primary image

Brioni

Square Sunglasses

CHF 506
Square Sunglasses primary image

Brioni

Square Sunglasses

CHF 506

New Season

Striped Formal Shirt primary image

Brioni

Striped Formal Shirt

CHF 490

New Season

Geometric Print Formal Shirt primary image

Brioni

Geometric Print Formal Shirt

CHF 697

New Season

Silk Shirt primary image

Brioni

Silk Shirt

CHF 1'104

New Season

Cotton Patterned Shirt primary image

Brioni

Cotton Patterned Shirt

CHF 697
Leather Bomber Jacket primary image

Brioni

Leather Bomber Jacket

CHF 7'206

New Season

Cotton Shirt primary image

Brioni

Cotton Shirt

CHF 490
Cotton Shirt primary image

Brioni

Cotton Shirt

CHF 551

New Season

Cotton Patterned Shirt primary image

Brioni

Cotton Patterned Shirt

CHF 587

New Season

Striped Cotton Shirt primary image

Brioni

Striped Cotton Shirt

CHF 587

New Season

Single-Breasted Blazer primary image

Brioni

Single-Breasted Blazer

CHF 15'629
Wool Single-Breasted Jacket primary image

Brioni

Wool Single-Breasted Jacket

CHF 4'248

New Season

Embroidered T-Shirt primary image

Brioni

Embroidered T-Shirt

CHF 307
Cashmere-Silk Rollneck Sweater primary image

Brioni

Cashmere-Silk Rollneck Sweater

CHF 1'161
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