Since establishing PYREX VISION and serving as the Creative Director of Kanye West, Virgil Abloh founded Off-White in 2012, and its evolution has been fast and pronounced ever since. Fuelled by its ever-growing Instagram following, Abloh has brought a message of street-savvy and inclusiveness to fashion with its easy-to-understand aesthetic and reimagined street-style pieces that are hugely popular amongst millennials. Headquartered in Milan, the label originally started as a menswear brand but in 2014, the designer extended his statement-branded hoodies, T-shirts and sweatpants to womenswear. As the label grows, its pieces have been reinvented with fresh sophistication in the form of blanket checks, distressed denim and tailoring-with-a-twist, demonstrating the incredible success of Off-White shows no signs of abating.
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