Translating to 'clothing' in French, Vetements has become one of the most talked about labels in the world since its inception in 2014. Helmed by Demna Gvasalia, alongside his brother Guram and five other friends, the Parisian design collective has garnered a legion of loyal celebrity fans including Rihanna, Kanye West and Kendall Jenner. The brand's ethos of never over-producing has made its contemporary streetwear-inspired designs highly sought-after among bloggers, fashion editors and A-listers alike. "We always want to work with existing garments, the things we love," said Demna of Vetements' androgynous, unisex collections. Taking an unconventional approach to fashion, the cult label is renowned for reinventing wardrobe staples: think oversized hoodies, raw-hemmed vintage denim and T-shirts emblazoned with tongue-in-cheek slogans.
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