Moroccanoil’s founder, Carmen Tal, realised the potential of the humble argan tree while visiting family in the Middle East. After a colouring incident at the hairdressers, she doused her hair in a locally bought treatment that transformed it into its nourished, radiant best. The key ingredient? Argan oil. Endemic to Morocco, it’s rich in essential fatty acids, antioxidants and vitamin E, and has been used for centuries by women who were privy to its restorative effects. Now available to a global audience, the hair and body products offered by the brand centre around this magical oil, each effusing an evocative signature scent that blends spicy amber aromas with sweet floral notes.
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