5 of the Best New Beauty Services and Products That Are Custom-Made for You

Words by Maya Prever


Gone are the days of one-size-fits-all beauty. Our lifestyle, environment and genetics all play a part in how our skin, hair and bodies behave, which means that our needs vary from person to person. At the same time, the rise of wearable technology and AI-powered diagnostics has transformed how we understand our wellbeing. From tracking sleep quality and using personalised training plans to skincare devices that analyse your complexion and create bespoke routines, hyper-personalisation is shifting from a luxury add-on to an everyday expectation. That’s why the most effective beauty and wellness treatments and products are those designed to meet your individual needs; placing your unique goals and concerns at the forefront. These are the beauty innovations and expert-led treatments redefining bespoke beauty.

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The Cult Wellness Wearable

Oura Ring 5


When a wellness innovation originates from the world’s happiest country, we’re naturally intrigued, but Oura earns its place as the top smart ring due to more than just its Finnish roots. While best known for scoring your sleep quality, the Oura ring is a sleek wearable that paints a complete holistic picture of your health, gathering data from every moment of your day.


Oura’s latest launch, the Oura Ring 5, is the brand’s most innovative invention yet. If fitness is your vice, Oura automatically detects and logs more than 40 activities using changes in your heart rate, while metrics such as temperature, sleep and recovery are combined to generate a daily Readiness Score, helping you understand how prepared your body is for the day ahead. For women’s health, the ring provides accurate insights into your menstrual cycle, so you understand what your body needs throughout the month.


Collecting data is one thing, knowing what to do with it is another. Connected to the Oura app, the smart ring coverts these personal metrics into actionable insights designed to support your wellbeing. Whether it’s knowing when to begin winding down to ensure more restorative sleep, or guidance on how to build resilience against your specific stress levels, every recommendation is tailored to you. With 88 per cent of users reporting an improvement in their wellbeing, it's easy to see why so many have put a ring on it.

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The Hair Whisperer

Ricardo Vila Nova | Hair DNA Scan and Bespoke Treatments


Just a single session with Ricardo Vila Nova and his team will leave you with a scalp free of irritation (resulting in your healthiest hair yet) and feeling utterly zen. Pioneers in the trichology world, Ricardo and the team take a personal approach to hair health with plans tailored to your own unique needs. Services range from advanced scalp injections that target a myriad of concerns and at-home custom formulas to innovative platelet-rich plasma (PRP) treatments that utilise your body’s growth factors extracted from your own blood to encourage new hair growth.


Using a state-of-the-art scanner, the structure of a single strand of hair is analysed, helping to uncover how factors such as vitamin deficiencies, hormonal changes or genetic predispositions can affect the hair and scalp. These differing factors are the reason why Vila Nova is a strong advocate for treating hair with the same level of attention we give to skincare. He comments, “Shampoo and conditioner alone are not always enough. In some cases, using the wrong products can cause damage rather than provide benefits. Understanding your scalp condition and hair type is essential to choosing the right products and achieving long-term results.”

 

The conversation around longevity applies just as much to hair as it does to skin. Vila Nova states that “too often, clients only act when the problem has become significant, when hair loss becomes noticeable, growth slows down, thinning develops or breakage increases”. Underlining that improvement comes from consistency and early intervention.

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Exclusive

Beauty Begins with Oral Care

Rüh Dental | Harrods Oral Longevity Assessment


You may have heard of the 'skinification' of hair, but the next evolution in personalised wellness is taking place inside our mouths. Increasingly, oral health is being recognised not only as a marker of overall wellbeing, but as a powerful tool for supporting it, moving from routine hygiene into an area of insight-led wellness.


Rüh Dental’s Harrods Oral Longevity Assessment sits at the forefront of this evolution in personalised oral care. The treatment consists of testing the saliva biomarkers, including active MMP-8 analysis, a tool that detects early signs of collagen breakdown and tissue stress in the gums. Dr Joshwinder Virdee, clinical director at Rüh Dental, describes its significance: “By making collagen-related activity measurable, this assessment provides real-time biological insight into oral health within five minutes.” He further highlights its preventative value, noting: “Unlike traditional dentistry, which may only identify problems once visible signs of damage have occurred, we can detect early biological changes and potential future risks much sooner. This allows us to have more meaningful conversations with patients about prevention and personalised care.”


Alongside this, oral microbiome testing provides a deeper understanding of the mouth’s bacterial environment, revealing how balance or disruption can influence not only oral health, but our broader wellbeing. These insights lead to tailored recommendations, from targeted oral care routines to lifestyle, nutritional and supplement guidance.

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Personalised Skincare by Skin Age

Lâncome | Absolue Longevity MD Collection


Lancôme has its finger on the pulse of tailored skincare with the recent launch of the Absolue Longevity MD range. Rather than grouping products by skin type, the range is designed around your skin’s biological age and where it is in the ageing process.


It taps into the growing conversation around longevity in beauty, which is the idea that it’s less about reversing age, and more about supporting the skin so it functions better for longer.


Backed by more than 20 years of longevity research, the formulas are centred around an ingredient called Mitopure, which is designed to support mitochondrial function within the skin, essentially helping skin cells maintain their energy over time. The collection is divided into three stages. Anticipate focuses on prevention and maintaining skin resilience and is ideal for ages 35 and under. Intercept targets changes in firmness, texture and fine lines, and is best suited for ages 35 to 55. Lastly, Reset is designed for more mature skin, focusing on density, deeper wrinkles and bounce, and is targeted towards ages 55 and over.


This collection proves we’re moving away from the idea that everyone should be using the same products at the same time, and instead provides a more tailored approach to skincare products.

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New to Harrods

Whole-Body Wellness

Asha Chong | Acupuncture


Being attuned to your body and its ever-changing needs sits at the core of why personalisation exists in beauty and wellness and what better place to look for answers than within? For those looking for a truly ‘whole-istic’ approach to wellbeing, acupuncture offers a powerful way to understand the body’s unique rhythms, helping to restore balance, improve energy and promote longevity.


For Harrods’ resident acupuncturist, Asha Chong, wellbeing is not just about addressing physical concerns alone, but understanding the relationship between body, mind and emotion. "Stress, anxiety and emotional pressures can manifest physically through symptoms like muscle tension, headaches, digestive issues, poor sleep, fatigue or skin concerns," she explains. "Equally, long-term physical discomfort or health issues can affect mood, confidence, energy levels and overall quality of life. Supporting one can positively influence the other."


Asha begins each session by feeling the pulse on your wrist, assessing for any irregularities or imbalances within our body’s different functions. She then gets to work, strategically placing needles in different areas of the body and constantly monitoring their effect. While there can be an immediate improvement in stress and energy levels, incorporating acupuncture into your routine more regularly can significantly improve your health and wellbeing in the long-term. She reveals that “people are recognising that true wellbeing is not simply the absence of illness but a state of balance, vitality and resilience”, with acupuncture acting as both remedy and prevention.

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The Personalised Path to Glass Skin

Dr Marwa Ali | Korean Glass Skin Facial


Renowned for delivering radiant, natural-looking results, Dr Marwa Ali takes a hyper-personalised approach to non-surgical aesthetics and skin health. Her newest treatment offered at The Wellness Clinic is the Korean Glass Skin Facial and is inspired by the coveted K-beauty complexion: skin that’s smooth, luminous and glass-like in clarity.


The treatment begins with an advanced skin analysis, taking scans and images of the different layers of the skin, revealing everything from hyperpigmentation and texture to hydration and redness, allowing both the treatment and accompanying products to be tailored precisely to your skin’s needs for optimal health and radiance.


What makes this facial next-level is the use of not one, but three cutting-edge technologies. RedTouch Pro laser works to stimulate collagen production, helping to future-proof the skin by supporting what’s known as ‘collagen banking’: preserving and boosting the reserves that keep skin looking firm and youthful over time. LDM ultrasound technology operates at a cellular level to reduce inflammation and support tissue repair and, finally, the medical-grade Dermalux MD LED therapy is designed to rejuvenate the complexion and enhance overall skin health. Together, the trio deliver immediate radiance alongside long-term benefits, strengthening the skin’s strength and resilience from within.


Consider this your ultimate pre-event facial: zero downtime, a lit-from-within glow and results that continue to improve long after you’ve left the clinic.

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