White Gold Jewellery Is Trending – These Are the Brands Doing It Best

Words by Sophia Miller


Fine jewellery’s sentimental connotations and timeless artistry often mean that it transcends fashion’s usual trend cycle – and, for something that’s often worn for the length of a lifetime, so it should. But that doesn’t mean that the industry’s needle never moves. Case in point: white gold. After years of yellow-gold dominance, the cool-toned metal (alongside its elemental sisters, platinum and silver) is officially back in vogue again. Jewellery designers praise its innately modern, sleek look – think of the instant lift an unexpected flash of chrome offers to an interior scheme – as well as its ability to set off icy diamonds, bringing out the best of their sparkle. Plus, it remains the default option to suit skin with cooler undertones.


Whatever your preference, let us convince you to join the cooler side of the street with our edit of the six Harrods brands doing white-gold jewellery the best right now.

Best for Symbolic Motifs: Fred

Fred’s jewellery is designed to mark life’s sentimental moments – and this year, as the Force 10 collection celebrates its 60th anniversary and the brand itself turns 90, a new jewellery collection has been unveiled with that same spirit. The Force 10 Rise collection reinvents the existing icon with added strength and resilience, showcasing the cable and buckle emblems in a new diamond-lined duo. And what setting best shows off these exceptional feats of craft? White gold, of course, like on this Force 10 Rise ring.


Find Fred in Jewellery on the First Floor

Best for Mixed Metals: Annoushka

If you’re a longtime yellow gold-wearer, it might seem daunting to dip your toe into a different arena – jewellery is deeply personal, after all. So how about starting with mixed metals? London label Annoushka’s characterful creations, from chain-link necklaces to its signature charms, often mix white and yellow gold to eclectic effect. The Whoopsie Daisy necklace features 39 individual diamonds, hand-set in white gold and strung onto an 18-karat yellow-gold chain, ideal for introducing a cool-toned touch to your everyday stack.

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Best for Geometric Shapes: MARLI New York

Sleek, sculptural and undeniably modern, just like the city that inspired them: MARLI New York’s creations are at their best in white gold. It helps that the gemstones the brand favours are often of the cool-toned variety – think lapis lazuli, turquoise and agate, sitting alongside rows of winking diamonds in designs like the Cleo earrings. Inspired by Cleopatra, this elegant pair is said to inspire a sense of the former queen’s confidence, power and vision in those who wear it. Now that’s an offer we can’t refuse.

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Best for Intricate Artistry: YEPREM

Family-founded fine-jewellery brand YEPREM is known for its unique aesthetic and innovative approach to design – and white gold has always been a key feature of its collections. Dramatically cascading ear cuffs and diamond-encrusted timepieces-come-bracelets are brand signatures, yes, but the Y-Couture bracelet proves that sometimes, understatement is just as powerful. It showcases an impressive 5.71 carats of round and pear-cut diamonds, each one handpicked for the very best clarity and colour – all the better when set in 18-karat white gold that reflects each and every facet.

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Best for Sensational Sparkle: SHAY

If you’re an advocate of the more-is-more school of style, you’ll likely have already heard of SHAY. Its masterful creations don’t hold back when it comes to colour, sparkle or silhouette, all without ever sacrificing on sophistication. Dubbed “small enough for a pinky, heavy enough to notice”, this diamond pavé ring is set from front to side with pavé diamonds, with a cluster of baguette-cut stones at the centre – an unabashed display of glitz that’s still subtle enough to wear every day. And, of course, you know you’ll want to.

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Best for Organic Shapes: Pomellato

Pomellato’s Nudo ring is one of fine jewellery’s most recognisable icons, and for good reason – it pioneered the naked setting, allowing its astutely selected gemstones to shine as though suspended in space. The Milanese favourite’s latest foray into high jewellery is a celebration of white gold if ever we’ve seen one: the Sabbia necklace, inspired by the irregularity of grains of sand (to complement the Nudo’s water droplet), features a melange of diamond cuts and settings for a unique landscape of cool-toned sparkle.

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In Partnership with Annoushka, MARLI New York, YEPREM, SHAY, Pomellato and Fred

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