An Australian native living in New York, new mother Raegan Maya-Jones started aden + anais from her kitchen table in 2006. Struggling to find the cotton muslin wraps that Australian mothers use to swaddle their babies, she became a mother on a mission, sourcing a super-soft and lightweight muslin blanket to swaddle her new baby, Anais. Now a mum to four girls, the designer’s once-budding brand is a global sensation; fêted by parents, nurses, industry experts, paediatricians and celebrities, the original natural, breathable muslin swaddles come in a range of cute patterns – many the result of designer collaborations – alongside practical bibs, colourful baby clothing, cot sheets, towels and more.