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Allude

Shop Allude

Luxury cashmere label Allude was founded in 1993 by German designer Andrea Karg, born out of a love for high-quality knitwear that exudes casual elegance. In just 20 years, Allude has established an international reputation due to its experimental approach to cutting-edge silhouettes and innovative textures, transcending traditional knitwear with asymmetric sweaters, super-fine knits and colour-block designs. Using the finest quality cashmere, the collections bear a contemporary sensibility, played out in a pastel palette with a peppering of bright colours and bold patterns. The luxury cashmere designer is based in Munich, its headquarters a stone’s throw from the world-famous boulevard of Maximilianstrasse, where the designer looks to for inspiration.

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