Growing up, Aruna Seth was surrounded by the practical shoes her father made for the athletic industry. Aruna, however, was driven by a passion for luxurious, beautiful footwear that didn’t cause discomfort. Launched in 2009 before the designer turned 30 years old, the Aruna Seth brand focuses on evening and bridal shoes which emphasise glamour and intricate detailing without sacrificing all-day comfort.
Marrying wearability with elegance, the uniquely designed range features a padded inner sock which gives a smooth, second-skin feel, while the shoes’ signature curve lends the illusion of longer legs. Handmade in Italy, the brand’s aesthetic is characterised by delicate lace, fine leathers and its trademark butterfly design - a signature motif throughout the collections symbolising freedom and confidence.