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A.W.A.K.E

Shop A.W.A.K.E

London-based label A.W.A.K.E  – an acronym for All Wonderful Adventures Kindle Enthusiasm – was founded in 2012 by stylist and photographer Natalia Alaverdian, after five years spent as Fashion Director at Harper’s Bazaar Russia. The designer’s key pieces feature an idiosyncratic quality underlined by specific inspirational references, including animals, characters from history, art, film and Japanese culture. A bold colour palette and feminine aesthetic within her personal style means signature designs of classic shirting, tailored coats and dresses have all been wistfully created to accentuate and embrace the female silhouette. Distinctive cuts and the use of rich materials make A.W.A.K.E’s collectable pieces a statement investment for your wardrobe.

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