Chloé

Founded in 1952 by Gaby Aghion, Chloé is the French fashion house whose free-spirited runway collections, ready-to-wear, accessories and fragrance inspire a legion of style fans. Loved by a celebrity spectrum including Sienna Miller, Marion Cotillard and Clémence Poésy – the Love Story fragrance’s poster girl – previous Creative Directors have included Karl Lagerfeld, Stella McCartney, Phoebe Philo and Clare Waight Keller, who was fêted with introducing a streamlined, 'borrowed-from-the-boys' aesthetic into the brand’s bohemian DNA. Welcoming Natacha Ramsay-Levi - previously at Louis Vuitton - in 2017, expect updates on everything from softly-tailored separates and luxurious knits to perennially-pretty dresses, alongside a parade of It Bags – the Drew, Faye and Marcie, to name a few – feminine fragrance, shoes, childrenswear and diffusion line, See by Chloé.