Over 130 years of diamond mastery go into creating each De Beers design, resulting in extraordinary jewels that feature peerlessly beautiful diamonds. Dedicated to authenticity and integrity, De Beers meticulously hand-selects the world’s finest – and ethically sourced – diamonds for its inimitable ranges.
The De Beers diamond experts use a special technique, developed by the brand’s diamond jewellers, to individually select diamonds with perfectly aligned facets and angles to ensure maximum sparkle. The De Beers True Brilliant, for example, is the finest round brilliant diamond and a cut above all others.
Boasting a warm and luxuriously elegant aesthetic, every aspect of the De Beers Boutique at Harrods has been carefully considered and reflects the luminous design style and signature codes that emphasise the brand’s exceptional jewellery creations.