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Fiorucci

Shop Fresh

Founded in 1967 by Elio Fiorucci, Fiorucci revives its reputation from the archives to relaunch in its 50th year. Boasting an illustrious fashion history, Fiorucci’s first shop in Milan introduced trend-led designs from London’s Carnaby Street and the USA, but it was its New York store that catapulted the brand to cult status, courting Andy Warhol, Marc Jacobs and Madonna as early fans of its ‘daytime Studio 54’ vibes. Dedicated to pushing fashion boundaries, Fiorucci popularised camouflage and leopard prints, as well as adding stretch to denim to make fashion’s first skin-tight jeans. For 2017, Fiorucci returns to ruffle tail feathers with printed T-shirts inspired by its ‘80s heyday, sporty bomber jackets and, of course, second skin denim. 

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