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Fresh

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Dedicated to natural ingredients and the artisanal spirit of pure beauty, Lev Glazman and Alina Roytberg founded Fresh in Boston in 1991. Debuting with a collection of triple-milled, vegetable-based scented soaps, they personally hand-wrapped each one in ornate cotton-inlaid paper topped with a semi-precious stone for beautifully-indulgent appeal. Following the success of its natural-based soaps, Fresh launched the original, first natural sugar exfoliator in 1998. Now an icon of the brand, Brown Sugar Body Polish ignited a worldwide trend of utilising sugar in beauty. Inspired by time-honoured traditions from around the world, Fresh continues to expand its range of delectably-scented bodycare, skincare and perfumes for a sensorial transformation of daily routines.

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