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IRO

Shop IRO

Founded in 2005 by brothers Arik and Laurent Bitton, former music producers with a love of rock music, Parisian womenswear and menswear label IRO’s ready-to-wear pieces exude effortless French cool. Inspired by their circle of assertive and chic female friends, vintage inspirations and original touches permeate the women’s collections. Must-buys include sharp-shouldered bouclé jackets, off-duty jumpers and relaxed yet flirty dresses> Meanwhile, a pillow-soft IRO leather jacket is a contemporary essential in any style-savvy wardrobe and the label’s luxe jeans have been spotted on celebrities including Gwyneth Paltrow and Drew Barrymore. There's no doubt that IRO’s on point styling is packed with insouciant Gallic charm.

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