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Keepsake The Label

Shop Keepsake The Label

Encapsulating the notion that it's not what you wear but how you wear it – and most importantly how it makes you feel – Keepsake The Label's Creative Director, Melanie Flintoft, with the help of Head Designer Carmen Dugan, has produced a line-up of flirty florals, lace and cascading silhouettes; pieces that have garnered a host of star-studded admirers, from Kendall Jenner and Gigi Hadid to Kylie Minogue. With Carmen Dugan embodying the essence of the ultimate Keepsake girl, evolving the brand's DNA from party wear to sophisticated eveningwear, Keepsake The Label's directional approach to contemporary femininity encourages women to interrupt trends in their own way. Infused with touches of delicate Chantilly lace, tumbling tiers and structural ruffles offset with modern tailoring, an introduction of intimates further complements the label as a leader in capturing feminine strength through fashion.

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