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Moncler Genius

Shop Moncler Genius

Taking a dramatically different approach to fashion’s clockwork-like schedule, Moncler is shaking up industry norms with its collaborative Genius Project. Eschewing bi-annual runway shows in favour of eight unique collections, the Italian label is bringing a whole new meaning to the term fast fashion. Each monthly drop sees a different creative genius present their own vision as part of the grunge-inspired movement. Revisiting archival pieces, Japanese designer-come-musician Hiroshi Fujiwara is the first in this hotly-anticipated series, infusing his line-up with logo typography, high-shine texture and lightning bolts in a nod to his own label, Fragment. Remaining true to the iconic puffer jacket, each look exudes a youthful energy that mirrors Moncler’s distinct street-style aesthetic.

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