Puma

Launched in 1948 by German shoemaker Rudolf Dassler, PUMA quickly cemented its place in history when its ATOM football boots were worn during the first post-war match between West Germany and Switzerland. Informing its heritage with the invention and release of the world’s first screw-in studs, PUMA has continued to see success across the board alongside a strong presence in athletics, basketball, tennis and motor sports. Now one of the top three sportswear manufacturers in the world, it has also proven popular among celebrities, with Rihanna named as PUMA’s Global Ambassador for Women’s Training in 2015. Characterised by its jumping wild cat logo seen across a range of contemporary and nostalgic silhouettes, it provides apparel for every gym session as well as sports-luxe pieces for the everyday.