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Rochas

Shop Rochas

Rochas – named after founder Marcel Rochas– is one of the oldest luxury Maisons in France, and has championed a classic design aesthetic since day one. Perhaps most famous in the early days for its iconic Femme perfume which was packaged in a lace-adorned box, it wasn’t until the 21st century that the label was met with fashion acclaim. A love letter to the cobbled streets of Paname, lace, tulle and silk band details echo the original Rochas design philosophy established in 1925: audacity, youth and Parisian elegance. Now on the cusp of celebrating its 100th anniversary, menswear has recently been relaunched under Federico Curradi: an exciting new chapter that both loyalists and newcomers will delight in, no doubt.

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