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RtA

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RtA dreams of creating a movement – one that brings people together because of the same belief: that fashion is an opportunity for expression. Launched in 2013 by Eli Azran and David Rimokh, the LA-based label takes its name from the acronym Road to Awe, a reference to the way it strives to constantly evolve and progress. Following the success of its women's collection, which has been worn by the likes of Gwyneth Paltrow, Heidi Klum and sisters Bella and Gigi Hadid, RtA has now embarked on the challenge of menswear. Unafraid to play with the boundaries of off-duty style, the label ensures it is never confined by routine and continues to showcase its individualism with free-spirited streetwear staples.

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