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Seafolly

Shop Seafolly

Recognised for their fun prints, flattering ruching and vintage-inspired shapes, Australia’s largest swimwear brand Seafolly is the epitome of chic swimwear. Founded in 1975 by Peter and Yvonne Halas, their son Anthony Halas took over as Managing Director in 1998 and is the current CEO, overseeing the brand's far-reaching, global appeal. The vibrant collections offer fun, fashion-forward and innovative bikinis, swimsuits and beach wear, implementing bold statement prints, contrasting textures and injections of colour to reflect the Seafolly brand philosophy.

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