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SEVENFRIDAY

Shop SEVENFRIDAY

Swiss brand SEVENFRIDAY turns traditional watchmaking on its head, combining superior craftsmanship and cutting-edge technology with distinctive silhouettes that go beyond usual chronograph iterations. Founded in 2012, the brand manifesto embraces carpe diem in its very DNA, equipping watches with scratch-resistant, anti-glare mineral glass, water resistancy and app compatibility. Characterised by sporty, utility-inspired cases in rounded square and circle shapes, each watch is meticulously designed to function at the highest level of design and quality. Taking inspiration from factories, machines and engines, collections include the P-Series, M-Series and V-Series, whose intricate skeleton dials, layered faces and sporty elements are pared back by beautifully finished straps in smooth and ribbed leather.

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