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Solid Homme

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Solid Homme’s sister company Wooyoungmi earned its place on the catwalks of Paris Fashion Week back in 2003, yet it's now the former's turn to make the leap from Asia to European shores. Korean-born founder Woo Young Mi officially welcomed daughter Kate Chung on board as co-creative director in 2014, bringing a fresh set of eyes to Seoul’s leading menswear brand. Recognising the overarching demand for occidental designs within the Asian market, Solid Homme reconciles wearable luxury with street-oriented accents, conversely meeting the Western man’s growing appetite for ‘K-fashion’. Having sold its tried-and-tested designs in its homeland for over 30 years, Europe has welcomed the mother-daughter partnership with open arms, transcending differences of nationality one collection at a time.

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