Free-spirited, audacious and a little tongue-in-cheek, Wildfox is a California brand through and through. Drawing inspiration from the ‘70s icons, cult teen movies and social media, the Los Angeles-based brand sees life through a rainbow-coloured cotton candy filter. With thrifted vintage T-shirts as a starting point for the brand, founded by best friends Kimberley Gordon and Emily Faulstich, Wildfox’s super-soft tees, slouchy sweaters, pyjama sets and bikinis come printed with vibrant designs and sassy slogans, while mini-me versions come courtesy of Wildfox Kids. From mermaid-inspired collections and magical unicorn motifs to pieces that epitomise lazy weekend style, look to Wildfox for a dose of laidback Cali-cool.
NEW SEASON AW19 Claudie Pierlot Mariniere Embroidered Sweatshirt
Embracing the much-beloved nautical theme, Claudie Pierlot pays homage to one of the most iconic wardrobe staples for the Parisian woman: the sailor stripe sweater or, as embroidered in this sweatshirt, la marinière. The sports-inspired design is as stylish as ......more
NEW SEASON AW19 Faith Connexion Ombré Sweatshirt
Channelling the label's androgynous appeal though its oversized silhouette, which confirms its place in both men and women's wardrobes, this Faith Connexion sweatshirt is a universal choice for those lounging days. Its stretchy cotton construction feels sumptuously soft to touch ......more
NEW SEASON AW19 Isabel Marant Etoile Logo Gallian Sweatshirt
Planting the seed with the impression of exercise, the Isabel Marant Gallian sweatshirt fuses Parisian nonchalance with a sporty silhouettes as it hails from the label's Étoile sister line. Aimed at women who value comfort over fast fashion, this piece ......more