Wildfox
Free-spirited, audacious and a little tongue-in-cheek, Wildfox is a California brand through and through. Drawing inspiration from the ‘70s icons, cult teen movies and social media, the Los Angeles-based brand sees life through a rainbow-coloured cotton candy filter. With thrifted vintage T-shirts as a starting point for the brand, founded by best friends Kimberley Gordon and Emily Faulstich, Wildfox’s super-soft tees, slouchy sweaters, pyjama sets and bikinis come printed with vibrant designs and sassy slogans, while mini-me versions come courtesy of Wildfox Kids. From mermaid-inspired collections and magical unicorn motifs to pieces that epitomise lazy weekend style, look to Wildfox for a dose of laidback Cali-cool.
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