"Jeweller of kings and the king of jewellers," so declared the then-Prince of Wales, future King Edward VII, of Cartier; and it’s an epithet that has endured.
Founded in 1847 by Louis-François Cartier, it was his grandsons Louis, Pierre and Jacques who turned Cartier from a Parisian jewellery boutique into a globally renowned name. The brand soon gained status for pioneering techniques, such as becoming the first jeweller to use platinum as a setting in the 1860s.
Ground-breaking expertise were not restricted to jewellery alone; Cartier’s history of haute horlogerie plots an evolution from the jewellery watches of the 19th century to contemporary wrist watches, all the while establishing iconic codes that remain at the heart of Cartier timepieces to this day.
Celebrating 100 years in 2017, the Tank is one of the most celebrated timepieces; a benchmark of the 'shaped' style, the watch’s iconic lines have remained much the same since Louis Cartier originally designed it in 1917.