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Harrods Personal Shopping – Your Privacy

This Policy explains how Harrods uses your information to deliver Personal Shopping services only. If you receive any other services from Harrods or are a Harrods Rewards member, please read the Harrods Privacy Policy which can be accessed at

An Exclusive Personal Shopping Experience

The privacy of our Personal Shopping clients is of the highest importance to Harrods and we would like to reassure all of our clients of the discreet and personal nature of these services.

Personal shopping clients are entitled to a bespoke shopping experience at Harrods. Your information will be used to understand more about your preferences and lifestyle so that we may personalise your shopping experience. This may include collecting information about your measurements and brand preferences; information about your travel arrangements so that we can deliver your purchases to the right location at the right time; and financial information so that we can process your purchases, including VAT refunds in our Tax Free Bureau.  If relevant, we may also collect details of your lifestyle which could influence the types of products/services you may be interested in. This helps us to ensure that each time you visit Harrods you receive a service tailored exclusively to you. It is important to us to make your shopping experience as easy and enjoyable as possible.

Our Contact with You

We understand that you may wish for our Personal Shoppers to deal directly with an assistant, agent or other nominated person on your behalf. We will need to collect their personal details and require you to confirm that they have authority to act on your behalf and that you are happy for Harrods to discuss your personal information with them. We may periodically check that you are still happy for us to deal with this nominated person.

Sharing your Information

To maintain exclusivity of their brand and products, certain brands may also require information about you, including your contact details, in order to be able to offer you access to their products. Where this is the case, we will share your information in order to secure your purchase on your behalf.

From time to time our brand partners may choose to hold exclusive events. In order to provide you with the opportunity to attend these events and take advantage of bespoke services provided by our brand partners, we may share information about your shopping habits and preferences so that they may provide a unique experience for you to enjoy. If you would prefer that we did not do this, you can let your Personal Shopper know at any time.

We are discreet with the information that you provide to your Personal Shopper; it is not shared with any Harrods employees outside of the Personal Shopping Team and is subject to strict access controls.

Further Information

If you would like any further information, please speak to your Personal Shopper to discuss your bespoke requirements regarding the handling and use of your personal information.

April 2018