Balancing individual beauty with environmental responsibility, Aveda believes in a direct link between physical wellbeing and the world around us. Horst Rechelbacher, Austrian stylist and pioneer of holistic beauty, first encountered Ayurveda - an ancient holistic system of healing - during a retreat to India in 1970. Combining the powers of botanical ingredients with knowledge from renowned Ayurvedic physicians and his own salon expertise, Aveda was founded. Today encompassing a comprehensive range of haircare, skincare and body products alongside fragrance oils and men’s grooming, from ground-breaking hair treatments to toning and hydrating cleansers and serums, Aveda’s innovative products and plant-derived formulas offer natural ingredients and authentic results, all produced in line with the brand’s ecological mission.
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