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The Protective Jewel
In 1888, jeweller Frédéric Boucheron gifted his wife, Gabrielle, a necklace. Designed to act as a protective talisman, it depicted a twining serpent that would guard his inamorata and serve as an enduring symbol of his devotion. Thus, began the tale of Serpent Bohème and an haute joaillerie legacy, including the iconic Toi et Moi ring, that would represent love for centuries to come.
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A History of Craft
Maison Boucheron’s workshop has been based at its Place Vendôme hôtel particulier since 1893 – a creative haven above the bustle of Paris’ premier arrondissement. Innovation drives each and every artisan. Techniques such as the mosaic, mirror and airy settings were all invented in-house, as well as the clasp-free Point d’Interrogation necklace, created by Frédéric Boucheron himself.
On the Red Carpet
Between supermodel Anja Rubik in Boucheron’s striking Lierre de Paris necklace and actress Shailene Woodley – who wore the high jewellery Plume de Paon earrings to the 72nd Cannes Film Festival, the A-list’s love of Boucheron is undeniable. Alessandra Ambrosio, Charlotte Rampling and Léa Seydoux are also among its glittering fan base.
At Harrods
With one-of-a-kind haute joaillerie pieces flanking its entrance, the Boucheron boutique at Harrods is a little piece of Paris, in the centre of London. With brand ambassadors on hand to provide a tailored client experience, the space houses the maison’s storied collections in immaculate display cases – inviting a closer look.
Plan Your Visit
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