London-based Swedes Jens Grede and Erik Torstensson, along with a group of their friends in Los Angeles, founded FRAME in 2012 with a covetable denim collection that fuses Swedish minimalist cool with Californian denim heritage and East London’s edgy attitude. All handcrafted in Los Angeles from cutting-edge quality fabrics, the brand’s jeans have quickly garnered a cult following among A-list celebrities and models, including Kate Moss, Beyoncé and Karlie Kloss. The line-up of figure-hugging skinny fits and relaxed boyfriend styles come in an assortment of washes to suit every aficionado, while the extended range of casual basics sees Breton stripes, luxury knitwear and leather jackets in timeless, wearable cuts.
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