Good American pledges its allegiance to bodies of all shapes and sizes, creating jeans to fit, flatter and enhance a woman’s curves rather than restrict them to a suits-all silhouette. The label was co-founded by Khloe Kardashian and Emma Grede, who grew tired of the need to have jeans altered to fit their body types and yearned for a denim collection based on total inclusivity. Whether you opt for its stretch styles or traditional rigid cotton, each pair is created in a representative size range with everyday wear in mind, seen in the attention to reinforced detailing and premium fabrics. With the success of its denim, the label continues to encourage body positivity with sculpting dresses, bodysuits and casual separates.
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