A specialist in luxury resort wear, ViX exudes a sultry Brazilian aesthetic with rich colours, polished hardware detailing and flattering fits. Founded in 1998 by designer Paula Hermanny, the brand's name is inspired by the beautiful island of Vitoria, where Paula grew up. Inspired by her exotic background, the collections are designed for women who want to feel confident, beautiful and effortlessly sensual. The ever-popular pieces - including string bikinis, Brazilian bikini briefs and fashion-led beachwear - have been featured in Vogue and Harper’s Bazaar and worn by the likes of Kate Middleton, Kate Moss and Gisele Bündchen.
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