Let’s face it: the city-dwelling face needs more than soap and water to be scrupulously clean. The Foreo Luna Mini 3 cleansing device has clever silicone bristles and uses sonic pulses to break up dirt, leaving skin scrupulously clean. Add a dollop of cleanser and get to work.

“Beards can often be thick, bristly and unruly, but using something conditioning will make the hair softer and ultimately more manageable,” explains Anish Patel, Menswear Editor. With almond, jojoba and Vitamin E oils to hydrate, Tom Ford Conditioning Beard Oil is nourishing and has “the added bonus of smelling good, too.”

Dull, congested skin can be remedied with exfoliation, so kick your scrub game up a notch with Natura Bisse’s Facial Cleansing Gel + AHA. Instead of using something coarse to physically exfoliate, which can damage the skin, this cleanser uses gentle chemical exfoliants known as alpha-hydroxy acids (AHAs) to help banish breakouts, revive the skin and mop up excess oil. Expect clear skin, both in tone and texture.

Legendary NYC dermatologist Dr Dennis Gross did the world a favour when he released his Alpha Beta Peel Pads – the next step in your AHA discovery. Previously only available in his clinic, these at-home exfoliating pads give the skin a thorough exfoliation, helping to lift debris and prevent ingrown hairs when shaving.

Blue jeans. Casablanca. Some things are classic for a reason, and when it comes to moisturiser, you can’t do much better than Kiehl’s Facial Fuel. A perennial bestseller, the non-greasy texture and vitamin-enriched formula are like a big glass of water for the face. It also has that refreshing wake-me-up feeling for those early starts.

Feel like your complexion doesn’t bounce back from late nights as swiftly as it used to? You need vitamin C – it’s the gold standard when it comes to brightening the skin. Aesop Lucent Facial Concentrate has vitamins C and B3, plus hydrating niacinamide, in a cooling serum.

Face always appearing oily, no matter what you do? Fighting large pores around the clock? You need a toner. La Mer The Oil Absorbing Tonic helps to reduce excess sebum production for smaller-looking pores and a more matte complexion. It also softens the skin nicely, helping to lock in non-greasy moisture.

The skin around the eyes is the thinnest on your body, and the muscles in the area are estimated to move more than 100,000 times a day. The upshot? Your peepers need some TLC. “A good eye serum can slow down the clock,” says Anish. BioEffect EGF Eye Serum uses a proprietary anti-ageing complex to help soften fine lines, hydrate and minimise dark circles. What late-night Netflix binge?

“The right serum can boost the skin’s renewal process, which happens mostly while we sleep" says Anish. Products like the RéVive Moisturizing Renewal Serum are packed with skin-loving ingredients – such as avocado and orange oils and hyaluronic acid to re-texture and replenish skin.

“Post-shaving irritation can have long-lasting effects, so invest in a balm that can help rehydrate and rebuild the skin,” advises Anish. Enter Origins Fire Fighter Aftershave Balm. Infused with cucumber and camomile, it’ll take out that post-shave sting and leave your skin feeling soothed and ready for the day ahead.