Natural, breathable, functional; linen’s many virtues are too numerous to count. A time-honoured textile – evidence suggests it dates back to Ancient Egypt – the flax-based fibre boasts all the classic appeal of cotton, but with a laidback attitude that can’t be topped.

How would you describe the Sease aesthetic?
The name Sease is a melding of two words: ‘sea’ like the ocean, ‘ease’ like the release of pressure and the chasing of freedom. Sease represents a way of being both casual and sophisticated – of wearing garments that perform and are elegant at the same time.

Quality textiles are integral to the brand – why linen?
Linen is the perfect fabric for summer; it is thermo-regulatory, capable of absorbing humidity, and allows for natural comfort. It’s also hypoallergenic, making it particularly soft and gentle on the skin. Most of the precious linens come from Europe, especially France and Benelux where the weather conditions are perfect for growing flax. We use linens from these locations and then process them in Italy, where our spinning, weaving and finishing know-how allows us to obtain the most beautiful end product.

As a natural fibre, does linen fare well in terms of sustainability?
Linen grows naturally with rainwater with no need of irrigation; for this reason, it requires seven times less water than cotton. No pesticides or harmful chemicals – that can be dangerous for the environment – are required in its cultivation. Being sustainable is more than a choice, it is a commitment for both brands and customers to make. I choose to promote and encourage the best practices, making environmentally conscious choices and taking a forward-thinking approach to sustainability overall.