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Men’s Brands to Know Now

Feature: Long Read
Words by ABIGAIL GURNEY-READ

New, now, noteworthy: meet the brands that head of menswear Simon Longland is championing for the upcoming season. Spring/Summer 2021, we’ll see you now.

Daniel w. Fletcher

Bottega Veneta

Cutting his teeth as an intern under Kim Jones at Louis Vuitton, Daniel w. Fletcher’s shining fashion future was, it would seem, written in the stars. Alumnus of Central Saint Martins, nominee for the prestigious LVMH prize and last year’s Peroni Breakthrough Designer of the Year at the GQ Men of the Year Awards, Fletcher – who counts Harry Styles and Sam Smith among his supporters – is as impressive in practice as he is on paper. His SS21 collection utilises deadstock material, upcycling offcuts into new and unique creations, and the designer’s consistent attention to detail and commitment to UK-based manufacture ensures his sustainable mindset is translated to unparalleled standards.

Shop Daniel w. Fletcher

The Look

Wardrobe staples gain a new lease of life; contrast stitching finishes workman jackets, while rugby shirts are reinvented in brighter-than-bright hues.

Bottega Veneta

Cutting his teeth as an intern under Kim Jones at Louis Vuitton, Daniel w. Fletcher’s shining fashion future was, it would seem, written in the stars. Alumnus of Central Saint Martins, nominee for the prestigious LVMH prize and last year’s Peroni Breakthrough Designer of the Year at the GQ Men of the Year Awards, Fletcher – who counts Harry Styles and Sam Smith among his supporters – is as impressive in practice as he is on paper. His SS21 collection utilises deadstock material, upcycling offcuts into new and unique creations, and the designer’s consistent attention to detail and commitment to UK-based manufacture ensures his sustainable mindset is translated to unparalleled standards.

Shop Daniel w. Fletcher

Natasha Zinko x DUOltd

A-Cold-Wall*

Genius often springs out of the mouths of babes. Just look at Ivan Zinko... Barely in his teens, the designer and wunderkind son of Natasha Zinko has inherited his mother’s artistic flair and translated it into his own label: DUOltd. Debuted in 2019, this next generation of the Zinko brand touts gender fluidity as a key house code – noticeably, nothing is overtly masculine in cut or aesthetic. Elsewhere, the freedom of youth plays in Ivan’s favour; an off-duty wardrobe, DUOltd doesn’t take itself too seriously, with freewheeling designs offering a riotous mishmash of colour, print and texture.

Shop Natasha Zinko x DUOltd

The Look

School’s out for Spring/Summer 2021. Irreverent prints and unique fabric combinations break free from a traditional menswear uniform.

A-Cold-Wall*

Genius often springs out of the mouths of babes. Just look at Ivan Zinko... Barely in his teens, the designer and wunderkind son of Natasha Zinko has inherited his mother’s artistic flair and translated it into his own label: DUOltd. Debuted in 2019, this next generation of the Zinko brand touts gender fluidity as a key house code – noticeably, nothing is overtly masculine in cut or aesthetic. Elsewhere, the freedom of youth plays in Ivan’s favour; an off-duty wardrobe, DUOltd doesn’t take itself too seriously, with freewheeling designs offering a riotous mishmash of colour, print and texture.

Shop Natasha Zinko x DUOltd

Wood Wood

Reese Cooper

According to Wood Wood founders Karl-Oskar Olsen and Brian SS Jensen, the Copenhagen-based label is as much a lifestyle as it is a clothing collection: “Wood Wood is much more than a brand”. Originally inspired by skater and graffiti culture – nods to which you’ll see via subtle motifs and utilitarian finishes, Olsen and Jensen’s joint venture is all and more that you’d expect from a Scandinavian label. Sportswear is a key strain of its DNA, but modern tailoring and smarter iterations of wardrobe staples are increasingly prevalent from season to season. Coming soon.

The Look

While its genesis is in ’90s subculture, Wood Wood’s aesthetic has since evolved into a look of clean precision and minimalism with an edge.

Reese Cooper

According to Wood Wood founders Karl-Oskar Olsen and Brian SS Jensen, the Copenhagen-based label is as much a lifestyle as it is a clothing collection: “Wood Wood is much more than a brand”. Originally inspired by skater and graffiti culture – nods to which you’ll see via subtle motifs and utilitarian finishes, Olsen and Jensen’s joint venture is all and more that you’d expect from a Scandinavian label. Sportswear is a key strain of its DNA, but modern tailoring and smarter iterations of wardrobe staples are increasingly prevalent from season to season. Coming soon.

Shop All New to Harrods
WW Brands To Know

Women’s Brands to Know Now

Established favourites meet agenda-setting newcomers in fashion director Lydia King’s brands to know for Spring/Summer 2021.

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