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Men’s Brands to Know

Feature: Long Read
Words by ABIGAIL GURNEY-READ

New, now, noteworthy; meet the brands that head of menswear Simon Longland is championing for the upcoming season. Autumn/Winter 2020, we’ll see you now.

Bottega Veneta

Bottega Veneta

When Daniel Lee joined Bottega Veneta in 2018, he was something of a mystery. Not only did the enigmatic creative director shirk a public Instagram presence, he had also never before designed for men. One might, therefore, have accredited his ensuing success in the area as a serious case of beginner’s luck – but there’s nothing unstudied about Lee’s craft. Real-world sophistication is his forte, and season on season he hones it further, perfecting an aesthetic that many predict will define the decade.

Shop Bottega Veneta

Simon says:

“Confident, considered; Bottega Veneta makes a case for statement dressing in a way that is bold, but without the in-your-face connotations.”

Bottega Veneta

When Daniel Lee joined Bottega Veneta in 2018, he was something of a mystery. Not only did the enigmatic creative director shirk a public Instagram presence, he had also never before designed for men. One might, therefore, have accredited his ensuing success in the area as a serious case of beginner’s luck – but there’s nothing unstudied about Lee’s craft. Real-world sophistication is his forte, and season on season he hones it further, perfecting an aesthetic that many predict will define the decade.

Shop Bottega Veneta

A-Cold-Wall*

A-Cold-Wall*

It’s no surprise that Samuel Ross of A-Cold-Wall* is a design master, given he was mentored by Virgil Abloh – the Off-White founder discovered Ross’ work on Instagram, and hired him as an intern in 2012. Fast forward to today, and A-Cold-Wall* collections are complex and multi-layered, imbued with Ross’ tailoring expertise and love of experimentation.

Shop A-Cold-Wall*

Simon says:

“Samuel Ross is one of the most exciting designers of his generation, combining sartorial touches with cutting-edge technique.”

A-Cold-Wall*

It’s no surprise that Samuel Ross of A-Cold-Wall* is a design master, given he was mentored by Virgil Abloh – the Off-White founder discovered Ross’ work on Instagram, and hired him as an intern in 2012. Fast forward to today, and A-Cold-Wall* collections are complex and multi-layered, imbued with Ross’ tailoring expertise and love of experimentation.

Shop A-Cold-Wall*

Reese Cooper

Reese Cooper

Age is but a number for Reese Cooper. Pattern-cutting by 16 years old, Cooper launched his eponymous brand just three years later without any formal fashion education. Despite this, the designer – still in his early twenties – enjoys more success than many who are twice his age. Quality is, and always has been, his primary concern. At 18 years old, he moved from London to Los Angeles to create pieces in California and be close to the process itself – and it shows.

Shop Reese Cooper

Simon says:

“Vintage Americana references are made entirely modern through the lens of Los Angeles-based wunderkind Reese Cooper.”

Reese Cooper

Age is but a number for Reese Cooper. Pattern-cutting by 16 years old, Cooper launched his eponymous brand just three years later without any formal fashion education. Despite this, the designer – still in his early twenties – enjoys more success than many who are twice his age. Quality is, and always has been, his primary concern. At 18 years old, he moved from London to Los Angeles to create pieces in California and be close to the process itself – and it shows.

Shop Reese Cooper
Shop All New to Harrods
  • PhotographerGeorgia Devey Smith
  • Style EditorJack Reid
  • ModelDennis Okwera @ Storm
  • GroomingTerri Capon
  • ProductionKim Reddish
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