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Expert Tips

SUQQU: Japan’s Best-Kept Beauty Secret

SUQQU: Japan’s Best-Kept Beauty Secret

Lisa Eldridge and Dita Von Teese are big fans, and it's no surprise considering the innovation that is infused into each of SUQQU’s considered products. Launched in Japan, SUQQU – 'suqqu-to' means 'posture with attitude' in Japanese – has a brand ethos that places emphasis on serenity, wellbeing and enhancing natural beauty. With a range that includes cosmetics and skincare, it is SUQQU’s Musculate Massage & Mask Cream that stands out as one of the brand’s most unique products. To be used in conjunction with the GANKIN massage – SUQQU’s unique method to work on your facial muscles - this wonder-product contains ancient Eastern medicinal herbs that are believed to improve the metabolism of the skin. "The unique Gankin Massage is your everyday exercise for the face to gain a weightless feel, sharpen your features and condition the skin," says SUQQU Brand Training Specialist, Shumana Begum.

  • The Massage

    The SUQQU Gankin Massage was created backstage for models and actresses before going on set. This powerful three-minute Japanese facial ritual works on the bone structure, muscles, lymph and blood circulation to ease tensions and create a sharper facial definition. "The lymph drain is promoted to release toxins for a clear, bright result to enhance fresh healthy skin," adds Shumana. Results include improvement in sagging around the eyes and cheeks, tightening of the pores and increased blood and oxygen flow.

  • SUQQU: Japan’s Best-Kept Beauty Secret
  • SUQQU: Japan’s Best-Kept Beauty Secret
  • "It's simply like visiting the gym but for the face."
    Shumana Begum
  • SUQQU: Japan’s Best-Kept Beauty Secret
  • SUQQU: Japan’s Best-Kept Beauty Secret
  • "It is an investment into your skincare regime and the benefits are worth it"
    Shumana Begum

The Technique

The massage begins with a generous application of the Musculate Massage & Mask Cream. Thick in consistency, it provides enough grip for you to apply pressure yet also enables the hands to glide over skin. The GANKIN massage consists of nine movements that use knuckles, finger tips and the sides of the hands. "It's simply like visiting the gym but for the face; it's recommended that you perform the massage twice a day morning and evening. The difference is visible after the first facial and when the compliments start flourishing, it motivates you to perform the regime consistently," Shumana says.

The Results

"There are several long term benefits for performing the SUQQU Gankin Massage: the exercise will increase blood and oxygen flow and this will enhance the overall metabolism and help to prevent the sagging of skin and stiff muscles. Skin also looks radiant and light-reflective with a natural lustre - it is an investment for your skincare regime and the benefits are worth it. Your make up finish will look seamless and you'll feel confident in your skin," Shumana notes.