"I knew that I wanted to start my own brand, I wanted to create something different, to create the same bespoke made to measure service that the Fashion world had but that was missing in the beauty industry. I created the concept 'Haute Couleur' and in 1998 I started By Terry and opened my first boutique at Galerie Vero Dodat in Paris, where clients could ask for any product in any shade that they were unable to find elsewhere and we would create it for them. Bespoke and made-to-measure make-up, this is how By Terry started."
"For me, inspiration comes from anywhere, anytime and everywhere. It could be an emotion, a piece of art, a landscape, flowers... then the science is developed behind each decision.
"First hand experience and listening to my customers is also essential. I listen to women and respond to their needs and requirements. The next step is with my expert lab in Paris, we spend hours and hours to make the perfect formula. Once these stages are done then its all about making the product look beautiful and the packaging easy to use."
"I firmly believe that anything that we apply to our skin daily should be infused with skincare for extra protection. What is the point of applying a foundation on your face if it doesn’t have any nourishing, hydrating or anti-ageing properties? Or applying a lipstick that doesn’t hydrate and plump the lips? It’s just common sense to me to combine beauty and care."
"I cannot wake up or go to bed without deeply cleaning my face, but it only takes me three minutes. I start with my NUTRI-PURE comforting cleansing balm. I massage it on for one minute and that dissolves the impurities in the deep layers of my skin. Sometimes I'll just use Grain de Rose scrub, a rosebud exfoliator and remove with a warm face cloth. Next I use CELLULAROSE HYDRA-TONER, but I put it in my hand like an aftershave, rather than with a cotton pad. I do this every morning and night, and my skin is in great condition."
"The By Terry woman has a love for quality, luxury, simplicity and efficiency..."
"Consider your moisturiser as your daily shield against the external environmental aggressions, or 'clothes for the face'. The 'daily shield' needs to feel comfortable for the individual and have enough protection depending on the season. In the winter months, we layer our clothing for added protection, so try a richer and more nourishing moisturiser in harsher or colder climates."
"The first sign of skin ageing is dehydration: those fine, crepey lines that can appear on the forehead and areas where expressions are made. Choosing the best moisturiser for your skin will lock in hydration for longer and delay the first sign of skin ageing. The Hydra-Éclat range is just the thing to promote hydrated and radiant skin."
"I always apply serums and creams with a brush to stimulate blood circulation and intensify active ingredient penetration. It's also a great way to save product — everything goes on and into your skin, not on your fingers!"
"I am very passionate about roses; I like them for their colours and fragrances, the texture of their petal and their coming into bloom.
"I find it fascinating that the rose is recognised as the most romantic and delicate flower of all, yet at the same time, it has such powerful properties. Every part of this delicate flower has a specific strength from the petal, to the heart, to the stem - each part has a different property that can be used. For example, one of the most outstanding properties of the rose is the colouring strength from the crushed petals which we use for a 'healthy glow' effect."
"It plays a fundamental role; it is the spinal cord of the formulas. We developed our skincare line on the significant anti-ageing and brightening properties of rose plant cells. To ensure that maximum anti-ageing benefits are delivered, By Terry products incorporate rose in every form: floral water, butter, oil extract, virgin rose oil, crushed rose petals, rose plant cells.
"For the Baume de Rose, one of By Terry’s cult products, the 'Rolls Royce' of rich buttery lip care, I have used pure essential rose wax and the luxurious scent of natural rose.
"We were the first to introduce rose plant cells in our products for anti-ageing properties as well as for brightening and anti-dark spot action. I have been hearing the principle 'never go to bed without cleaning your face' for as long as I can remember. But before that, when I was a baby, my mother used to pour rose water into my bath. I think this olfactory passion towards the rose is now imprinted in my DNA."
"The By Terry woman is a modern, timeless, sophisticated or girl next door that has a love for quality, luxury, simplicity and efficiency. The By Terry woman is looking for a truly innovative and quality product. A simple gesture, mistake-proof formulas and precise results."
- Use CC Brightening Serum to erase traces of dullness and fatigue. It will also hold your foundation longer.
- Apply Light-Expert Click Brush all over directly with the Brush onto the skin to blur all imperfections.
- Use Touch-Expert Advanced under the eyes to brighten the eye contour. You can apply a pea-sized amount of this product onto the cupid’s bow and the crease around your nose to erase bad shadows.
- With the Cheek brush, apply Blush Terrybly 5 on the apple of your cheeks.
- Tips: To enhance your glow, you can use a red lipstick - try the Rouge-Expert Click Stick. It gives depth and sophistication to your complexion in one twist. That's the classic French style - fresh skin, lipstick and black mascara.
"A lot of sleep, a lot of water, cleansing properly day and night and the best skincare. Try a cream like the Liftessence repairing Night Cream to apply overnight when the skin is regenerating.
"My essential products are... By Terry Baume de Rose to hydrate lips and cuticles; By Terry Light Expert for quick touch ups; By Terry mascara Terrybly for perfectly separated lashes and for its growth booster properties; By Terry Liftessence Oil Elixir for indulgent protection; By Terry Ombre Blackstar in all the shades to dazzle my eyelids for any occasion."