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The Kit

CHANEL: A Century Of Scents

Chanel perfume

The unmistakable notes of CHANEL have passed through generations and across spectrums of women since the brand’s first perfume, CHANEL No. 5, launched in 1921. Having founded her namesake brand – initially as a clothing label – in 1910, Gabrielle Chanel, known to many as 'Coco', set her heart on adding perfume to the CHANEL repertoire. With the help of perfumers Ernest Beaux, Jacques Polge and, much more recently, Olivier Polge, the late designer’s dream of creating a wardrobe of fragrances that not only resembled her multi-faceted personality, but made women feel like women, has quite literally come true.

"A woman who doesn't wear perfume has no future."
Gabrielle 'Coco' Chanel
Eau de Parfum Spray


The most recent chapter in CHANEL’s olfactive catalogue, GABRIELLE CHANEL is an ode to the CHANEL woman, and represents every dimension of the designer’s untameable, yet loving character. Produced by Olivier Polge, son of the original CHANEL perfumer, Jacques, the initial idea was to create a "dream flower"; the result is a heavenly blend of ylang-ylang, jasmine, and orange blossom, with hints of white musk, sandalwood, grapefruit and a touch of blackcurrant. Housed in a bottle that took years to develop, the flacon’s glass is the finest yet, allowing the fragrance to effervesce to its full potential.


CHANCE – the last creation by Jacques Polge, CHANEL’s longest serving perfumer – has inspired a small family of interpretations since its birth in 2003: Eau Vive, Eau Fraiche and Eau Tendre. No matter in which direction the scents travel, however, each one is still based on the original perfume’s founding principles – unexpectedness, and an unwavering, dream-like optimism. Made up of parts – wood, flower, spice and musk – CHANCE intermingles jasmine, hyacinth, iris and white musk, while amber patchouli runs through the fragrance, and pink pepper tops it off, resulting in a surprising and unforgettable impression.


Inspired by Gabrielle Chanel’s love of baroque and the Orient, COCO CHANEL – a fusion of ylang-ylang, spices and patchouli – arrived in 1984, and went on to become a '90s beauty hero. Fast forward to 2001, and Jacques Polge’s revisit to the original COCO formula saw the introduction of COCO MADEMOISELLE. Labelled a "modern chypre", COCO MADEMOISELLE brought patchouli back to the fragrance fore. Using a fractionated version of that which was used in the original COCO, COCO MADEMOISELLE’s patchouli is silkier and more polished than its predecessor. Comprised of pink pepper, rose, jasmine and vanilla, and infused with unmistakable white musk and citrus, it is the remarkable backbone of vetiver that stands out within the bold medley.



An update on the original COCO, but with the same indomitable spirit. 


An homage to Gabrielle Chanel's love of baroque and the Orient.

NO. 5

Said to be Gabrielle Chanel’s lucky number, it all started with No. 5. Wanting to create a fragrance after an inspirational trip to Monte Carlo, Gabrielle approached her perfumer friend, Ernest Beaux, with a simple brief: to produce "a women’s fragrance that smells like women". What came next was a revolution; with top notes of Comoro ylang-ylang, neroli from Grasse, and heart notes embracing May rose, jasmine, sandalwood and vanilla, it’s no wonder CHANEL No. 5 became the world’s bestselling perfume within just eight years. Today still, only the finest raw materials are used in production, even down to the wax that bears the inimitable CHANEL double C at the neck of the bottle.