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Style Rules

Stacey Duguid: My Life In Denim

Stacey Duguid

Fashion Editorial Director Stacey Duguid has tried every denim trend in the book. From the 'Mom' jeans of her teenage years to boot-cuts inspired by her favourite Spice Girl, hers is a love affair that’s as strong as ever.

"I’ll never forget my first pair… They were mid-blue and straight legged. Madonna was on the radio; the school disco, incoming. I was the talk of the town in my 'cool Levi’s'. Teenage years rolled into art-school days with paint-spattered denim, unintentionally ripped at the knee. Morrissey topped the charts. Half a decade later, when flared jeans were officially the thing, I’d wear mine with pumps and tight black Posh Spice-inspired tops. With their super low-rise waist, they were my go-to 'going out-out' trousers – that is until, in 2005, I entered the spray-on skinny jean era, which looked so good with black ankle boots and my favourite leather jacket.

"So many years, so many pairs of jeans – each one loved and worn, again and again. Looking in my denim drawer today, not much has changed. You’ll find boyfriend jeans by Citizens of Humanity, worn a size too big and rolled up at the ankle; 'Mom' jeans by Moussy Vintage and Acne Studios that riff on the pairs I loved as a teen; dark-wash crops by PAIGE to show off nice shoes; and, of course, countless pairs of black jeans by J Brand and Frame. While my denim no longer reflects my taste in music, it’s safe to say that it still very much reflects my every mood.

"Jeans are my morning life-savers. Thirty years after walking into school wearing the Levi’s that caused a stir, my love affair with denim is still going strong. I hope it never ends."