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Style Rules

Your Style Guide To The Social Season

Goodness knows, we Brits love an occasion. Not all events are equal, however, and the same can be said of their dress codes. What’s our Fashion Editorial Director Stacey Duguid’s secret to success? Standing out, for all the right reasons.

Royal Ascot: 18th – 22nd June

Harbouring fantasies of a My Fair Lady moment at the races? You’ll be eager, then, for an ensemble that satiates the dress code while standing out from the crowd. Certain rules are non-negotiable (whatever your enclosure, hemlines must be below the knee, without exception), but this needn’t hamper your options. "Why wear a dress in a sea of dresses?" asks Stacey. "A bright suit is powerful, confident, and super chic. Another top tip? When tilting your hat to one side, balance out the look with a statement earring on the other."

Stine Goya - Your Style Guide To The Social Season

Royal Ascot Official Dress Codes

  • Masterpiece Art Fair: 26th June – 3rd July

    Category is: walking works of art. Think painterly prints and splashes of colour, daubed throughout with joyful abandon. Victoria Beckham – who, last year, partnered with Sotheby’s to curate an exhibition of the Old Masters – is your name to know for all of the above. Watch and learn…

  • Victoria Beckham - Your Style Guide To The Social Season
  • Mark Cross - Your Style Guide To The Social Season
  • "There’s a big difference between 'elegant' and 'prim' – this look is definitely not the latter. Match your bag to your shoes for a colour pop."
    Stacey Duguid
Alessandra Rich - Your Style Guide To The Social Season

Henley Royal Regatta: 3rd – 7th July

Hemlines at 'Henners' may be required to fall below the knee but there’s more than one way to make a splash. Our favourite tongue-in-chic route is to nod to the occasion’s now-namesake blazer (a gentleman’s staple since 1839), teaming a structured jacket with an otherwise soft silhouette. "Separates don’t need to be matching," says Stacey. "A broad shoulder in a striped jacket is a great contrast to a more grown-up polka-dot midi skirt."

Chloé - Your Style Guide To The Social Season

Wimbledon Finals Day: 14th July

Far from the preserve of Roger Federer alone, so-called 'tennis whites' are the simplest way to ace sophistication à la Centre Court. Chloé’s subtle and beautifully billowing layers are a case in point – "their loose fit," explains Stacey, "makes them feel fresh and modern." Work to the full spectrum of this season’s champagne palette for a lesson in tonal dressing at its most fashion forward.

Glyndebourne Festival: 18th May – 25th August

In a climactic conclusion to summer’s brimming social calendar, this celebration of opera sees music and style collide in glorious harmony. When dining al fresco, the sophisticated maven relies on a refined jumpsuit to maintain her poise, layering it with luxe tailored separates as the night draws in. "While I would absolutely not recommend wearing a jumpsuit to Glastonbury," laughs Stacey, "for a festival like Glyndebourne, a jumpsuit is the perfect thing to wear."

The Row - Your Style Guide To The Social Season

Here’s To 2020

Missed it in 2019? There’s always next year to look forward to…

Roksanda - Your Style Guide To The Social Season

Chelsea Flower Show

It’s the horticultural equivalent of Couture Week – and, when the Royal Borough is in bloom, the overwhelming tendency is to err towards a wardrobe that does the same. Our advice? "Avoid the cliché," says Stacey. "Instead of florals, opt for clever colour-blocking with tones that are friendly to one another, but don’t quite match."

  • Cartier Queen’s Cup Finals

    Which colour hat will Her Maj’ have chosen? Can Adolfo Cambiaso do it again? The only question not on our lips during the pièce de résistance of polo is what to wear ourselves; dress codes aren’t cut and dried but it pays to look the part. A detailed midi in delicate pastel or ivory is our fashion front-runner. 

  • Zimmermann - Your Style Guide To The Social Season
  • Chloé - Your Style Guide To The Social Season
  • "A flat mule is a modern way to accessorise a dressed-up look. You could wear this Gucci pair with jeans, too."
    Stacey Duguid

By Abigail Gurney-Read

  • Photographer Rokas Darulis @ Saint Luke
  • Style Editor Jack Reid
  • Make-Up Nicola Brittin @ Saint Luke
  • Hair Federico Ghezzi @ Saint Luke
  • Model Jena Goldsack @ Models 1
  • Fashion Assistant Chloe Stewart
  • Digital Assistant Morgan Brown
  • Lighting Assistant Neil Payne
  • Producer Kim Reddish