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Style Rules

The Capsule

Gianvito Rossi Shoes

Fashion has come full-circle. Trends blow in and out with the seasons, but the move towards perfecting those perennials is key. The leather jacket, the LBD, the Breton stripe top… those once ubiquitous and often unsung pieces at the core of our wardrobes, are now taking their turn in the sartorial spotlight. Love-forever, hard-working hero pieces, delivering total style ROI, here's how to get back to those buildable basics with our ultimate need-to-own edit…

  • Coats

    If there's one area of your outfit well worth the investment, it has to be your outerwear. Nail that and wave away any winter wardrobe woes as you ride out the chilly months with a dependable base upon which you can layer up with accessories.

  • MaxMara Camel Coat
  • Burberry Trench Coat
  • "Fashions fade, style is eternal."
    Yves Saint Laurent

Punching in as the champion of all outerwear – the camel coat. Launching the 101801 camel coat in 1981, Italian fashion house MaxMara fixed that creamy caramel beige hue firmly into the style psyche. Demo-ing its timeless appeal by reimagining it each and every season in classic yet contemporary new iterations, belted, wrap, double-breasted, even reversible - it is quite simply the ultimate investment piece.

And, for a more trans-seasonal coat option, the trench is a prerequisite. While there is no shortage of options out there, few can compete with trench-founder Burberry. At its most classic, muted hues of black, navy, honey or stone beige, at its most directional, seasonal embellishments and playful details, all envisaged in shorter, midi or full-length styles. Whether to top your look for the office or complement more formal attire, or simply to dress over jeans and sneakers for downtime, it's enduring success has to be in its effortless versatility.

  • Biker Leather Jacket
  • Black Blazer Jacket
  • Toughen up with the leather jacket or go for more fitted preppy finesse with the classic blazer.

To total-in on the ultimate topper hat-trick, a black jacket is a must. For the more sartorially bold - the leather jacket has daring in its DNA. An enduring signifier of nonchalant cool and the ultimate nod to rebellious roots, from aviation origins to louche biker style, it is now a staple in mainstream fashion with key designers offering their take on the piece. But if it's a touch more polish you're after, whether boyfriend, cropped, double-breasted or crested, if there’s one jacket that’s the multi-tasking dream, it's got to be the classic blazer. A happy blend of preppy and suiting, dressing up even the most downtime of looks with crisp precision, its styling options are infinite.

  • The Rockstud

    Synonymous with style that has edge, rarely in the annuals of fashion has such an embellishment boasted such seasonal staying-power. And, whether on the pumps, the tote, the clutch, the flats or even the sneakers, however you choose to wear your Rockstud, expect it to deliver instant impact not to mention total style kudos.

  • "Fashion is not just a question of image. Women and men can choose to define themselves by what they wear. We want to make people dream when they see our clothes."
    Pierpaolo Piccioli, Valentino
  • Flat Whites

    With the rise of fashion flats in recent years, designers may toy with a full spectrum of colourways and textures, yet getting back to basics has also been key. The renaissance of minimal boxfresh pure-white sneakers has to be down to their easy, laid-back styling possibilities, while for those pointy-toe flat fans, the same go-with-anything appeal applies but with a more dressed-up edge.

  • Off-Duty

    Take a more low-key approach to your downtime looks with a considered blend of loose and fitted silhouettes - play boxy with skinny, fitted with blown-out, high with low. Add into the mix a few more polished or even statement items to upscale an off-duty look.

  • FAshion Icons
  • Fashion Icon pieces
  • Build up a downtime capsule base by investing in a few key staples that you can mix and match into any look.

Few elements communicate relaxed chic more effortlessly than the Breton stripe. A quintessential downtime mainstay for decades, its easy, timeless, laid-back Parisian vibes lend itself perfectly to all manner of styling, as low-key or amped-up as you like. No wonder its greatest fans include the iconic Coco Chanel and Jean-Paul Gaultier.

Upping the brand's gotta-have-it appeal, thanks to Creative Director Alessandro Michele’s artful take on the fashion house’s signature motifs, whether the Princetown slipper, Horse Bit loafer, Peyton pump – for the ultimate in luxe, laid-back yet high-polished lounging with major style-cred, look no further than Gucci.

  • Downtime Staples

    For the colder weather, there's few things more sartorially satisfying than a super cosy knit. Rollnecks have made a welcome comeback, so build up your cashmere knitwear collection with a mix of chunky and light textures. Team with the perfect pair of jeans – try opting for selvedge for that extra luxurious finish and the trademark red edging on the seam.

  • The Icons
  • The Icons
  • Elevate your look by using a knit as an outerwear piece. Layer up and top over denim for a more directional take.
  • Dress Up

    Stock your wardrobe with monochrome dresses - quite simply, the ultimate fashion failsafe. Going strong since Coco Chanel’s conception in the 1920s, the sheer effortlessness and seemingly endless styling possibilities of the LBD, make it the all-seducing option for most occasions. We recommend a minimum of three on rotation. Meanwhile, at the opposite end of the spectrum, white dresses are the perfect palette cleanser - make it lacy and layered this season.

  • "I imposed black; it is still going strong today, for black wipes out everything else around."
    Coco Chanel
  • Pointy-Toe Pumps

    The ultimate leg-lengthening, frame-flattering shoe silhouette, every footwear wardrobe needs a pair or three of pointy-toe pumps. Keep it classic with Gianvito Rossi’s iconic perspex-panel courts or go for a more luxe lace-up look with Aquazzura.

  • "It’s important to introduce an element of modernity through original touches, something different..."
    Gianvito Rossi