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Style Rules

The Swimwear Guide

The Swimwear Guide

While the prospect of a pool or beachside break is always an exciting one, the thought of swimwear shopping for your holiday can be something altogether more daunting. This year, however, it needn’t be, because we’ve enlisted the experts to discover their top tips for buying swimwear online that looks and feels fantastic. So swap the bright lights of a changing room for the comfort of your own home, and read on...

Get In The Holiday Mindset

"When shopping for holiday pieces at home, don’t forget that your body feeling will change once you’ve been by the beach for a day or two," suggests Nina Deckers, Lazul founder and designer. "Be bold with colours, go for more vibrant tones - they make the skin glow and look gorgeous in the sun."

Shift Focus

"The basic rule for choosing the best swimwear piece is to shift focus away from what bothers you and to celebrate the parts of your body that you like best," explains Brazilian swimwear designer Adriana Degreas. "The most important thing, though, is to go with what feels good!"

Shape Your Way To Confidence

"In order for 'apples' to hide a tummy," the Gottex team suggests, "choose a bathing suit with internal shapewear, which is available in one pieces, tankinis and high-waist bikinis."

  • Say It With A One Piece

    "Those with a pear shape should try to accentuate the bust, instead of the hip area," suggests Heidi Gosman. "A well-fitting one piece will add dimension and elongate the silhouette."

  • The Swimwear Guide
  • The Swimwear Guide
  • "Celebrate the parts of your body that you like best."
    Adriana Degreas

Play With Scale

"Curvier women look much better in tiny bikinis, as the eye is drawn to the smaller pieces of material, making the whole body look smaller," says Agent Provocateur Creative Director, Sarah Shotton.

Accentuate With Detailing

"Tie sides at the hips will complement a petite figure without adding bulk," Heidi Gosman, co-founder of Heidi Klein explains, "while padded tops and frill details will help accentuate the bust."

Turn To Ruching

"Ruching can hide so many vulnerabilities," Melissa Odabash reveals. "If you want to hide any lumps or bumps then go for a swimsuit with ruched panelling."

Know Your Necklines

"Bandeau bikinis are great for emphasising the curves of a modest bust, while a halter neck is better for giving support to a larger bust," advises Heidi Gosman.

Layer Your Look

"Kaftans and tunics in luxurious printed silks will take you from daytime fun poolside to dinners and dancing in the evening seamlessly," says Nina Deckers.

The Swimwear Guide

Repeat Buy

"When shopping online I think it’s really important to go for styles that you know work well for your body shape," adds Sarah Shotton. "Once you find a suit that you love, it’s really fun to start building a collection in different colourways."

And once you’ve found a style that works for you? "Be kind to your swimwear," implores Nina Deckers. "After using it in chlorine or salt water, rinse it with normal water. After your holiday, hand wash the lycra pieces in baby shampoo so all residue is taken out and your swimsuit can keep its elasticity and colour until your next trip!"