Fashion, friendship and enduring style; with the global face of woman as her muse, Stella McCartney takes us inside her world in this exclusive chat...
On The Stella Woman...
"We have the Stella woman very much in mind in everything we do. She is a global woman, she is every age, every size, every nationality. We are really trying to consider her needs; what does she need right now and how can we serve her."
"I’m constantly trying to observe women – that’s my job. I try to go out to a lot of events to come into contact with my women – to learn what real women want. Women are actually pretty similar whether they’re famous or not – we all have the same needs. We all feel crap about ourselves some days, other days we feel great, we’re all insecure, other times we’re all secure. Sometimes we need a little help. I’m trying to make women feel confident in themselves."
"I really honestly am never good at picking out a single muse. For me, women are the things that inspire me – how they are feeling, their emotional needs and that’s what really inspires and drives me."
"I think fashion can really help and conversely also really not help. The fashion industry was different when I was growing up to how it is now. I never loved that disconnect, that the designer and the house felt so fabulous and so brilliant that you weren't allowed to even go and look around if you couldn’t afford it - there it was such a level of distance between them and the customer. That’s not where I’m coming from at all. We are doing our best to try to bring pieces in for everyone - we have perfume, denim, accessories, keep-forever pieces we think will serve you better than buying seven handbags that you’re going to end up throwing out."
"I’ve always thought that British fashion was obviously the best. I think it’s the best on the street. For me, fashion starts with real people, it’s not necessarily the design houses, it’s the culture, it’s the melting pot of madness of the city, the way that people express themselves, they’re kind of fearless, they have a great sense of humour, they’re irreverent. We created punk rock here and I think you can see that in the fashion."