The quintessential British designer, Anya Hindmarch is internationally renowned for instilling her exquisitely-crafted designs with a sense of humour, whether it be via a leather-punched smiley face or one of the brand’s innovative stickers. We quizzed Anya on her design process and the bags she can’t leave the house without…
Craftsmanship, personalisation and humour are three of the things we are most known for and that sit at the heart of everything we do. We are inspired by everyday familiar items, which we give a luxurious makeover using beautiful materials.
I find inspiration in anything and everything. People inspire me, as well as architecture, travel and chocolate! I’m a big believer in feeding your brain. It is amazing how ideas bank and come to fruition at some point much later.
I have the most wonderful team – we call ourselves the AH family. Laughter – and cake – is our lifeblood. We have fun doing what we do but work incredibly hard, too. I am obsessed by craftsmanship, the leathers we use and how things are made; craftsman are my celebrity and I have a real passion for leatherwork. Every part of the process is challenging but I wouldn’t be without it.
I think there’s a braveness to design in the UK, a bending of rules and an entrepreneurial spirit that is unique to British design. It is an exciting time for British fashion.
I think fashion should make you smile. Our London Fashion Week shows really allow us to transport the industry and our customers into our world – and my head!
During the week I need a practical tote that I can carry my life in that is light: the Maxi Featherweight Ebury. Mine is smothered in stickers; I love the fact that it’s a 'grown-up' bag with an unexpected element of fun. At the weekend I like the Smiley Cross Body Bag – it’s modest but still fun – and for evenings I love the Crisp Packet Clutch.
Another bag if you can believe it; I tend to carry a few at once, I call it my Russian doll effect. I use the Maxi Featherweight Ebury – it takes me everywhere, from travelling to a day in the office. It's also incredibly light and fits my life in it, including my Georgiana – an oversized soft leather clutch. Even if I don't have an event in the evening, I will often use it to go to meetings when I don't need lots of stuff. It has a giant tassel that I hang on the outside of my larger bag for a little fun, but it also makes it easy to find.
The Crisp Packet Clutch
"The Crisp Packet Clutch was quite literally inspired by a packet of crisps – you can tell we eat in our office – and my love of giving everyday items the luxury treatment."