Whether blush infusions at Roksanda, Pepto-Bismol hues courtesy of Valentino or Gucci’s candy confections, pink hit the mark both on and off the Spring/Summer 2017 runways, emerging as the strongest story of the season. And, with the rise of the much-hyped new hue, Millennial pink, if previous seasons have been about a retro pink or a Barbie pink, this season takes a far more democratic stance. This is pink for everyone, for every style, and, for right now.
"Pink used to be just for girlie-girls but now I think pink can be really modern," concurs French style star Jeanne Damas. Demo-ing her take on how to work pink into dressing for all occasions, from downtime to formal, in an exclusive shoot, Jeanne's mantra is: "If you wear pink, you have to own it."
Taking a bit of colour confidence, if a top-to-toe look seems daunting, ease into the shade with elevated elements. Look to accessories or shoes for this, then build up your remit by adding in tees, tops and dresses. "I like to wear pink as details; maybe shoes, nail polish, lipstick… the contrast can be very beautiful," Jeanne agrees. Opt for colour pops splashed on accessories by Sophie Hulme, Manu Atelier, Mark Cross and Dolce & Gabbana in an array of sugared tones and finishes.
Pink, while impactful as is, can add a different dimension to a look when clashed with another strong shade. Scarlet, coral or poppy reds play vibrantly with pinks, while AW17’s key colours, midnight blue and navy, make the perfect transition into cooler months when teamed with an optimistic hint of pink. For ready-made colour matches, try Roksanda, Valentino, Sandro and Peter Pilotto.
"I love to wear pyjamas at night with heels – it’s just so chic."Jeanne Damas
Channel the liberating side of the shade and lift your style limitations by taking the indoors out. From negligee-style tops and slip dresses to silk pyjama tops and pants, pair your preference with denim and loafers for day, or pop on with mules or pumps for a super-nonchalant after-hours look. The trick is keeping it easy and elegant, explains Jeanne. "For me, the most important thing about looking good is to be comfortable and effortless, I love to wear pyjamas at night with heels – it’s just so chic."
For a more statement take on the colour trend, look to the details for more dressed-up occasions. Try sharp suiting or tailored elements for work, while for summer events think blown-out sleeves, cascading ruffles, lightest of silks, guipure lace and plissé pleats, whether in mini or maxi dresses, chic separates or cool jumpsuits. Make Gucci, Valentino, Dolce & Gabbana, Elie Saab, Peter Pilotto and Theory your go-tos.