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JUST LANDED: New-Season Womenswear – Shop Now

The Key Trends For SS17

SS17 womenswear trends - gowns for day

With change in the air both on and off the runways, for Spring/Summer 2017, there was a stylish sojourn into glittering new waters. Engaging with the desire for instant sartorial satiation, the design houses answered our wishes with a wash of see-now-buy-now shows. And, for those walking the seasonal route, the SS17 collections have landed – meaning it’s time to snap up those sartorial gems and get our warm season wardrobes in order.

Go pink or go home was the message called from the runways as the colour palette punched in everywhere from Delpozo to Gucci, Valentino to Roksanda. For the never-does-pink fan it's edgy and nonchalant, for the girlie pink fan it can be bubblegum and ruffles, for the outlandish fashion fan it’s shocking and shimmering. 

  • "Go all out for florals in every iteration possible."
  • Womenswear Trends SS17 - florals
  • Womenswear Trends SS17 - pink

And, if pink nails it on the colour front, on the pattern side, no surprises, it’s another season abloom with a flotsum of florals. Bold, bright and anything but prim this year, from vivacious tropical prints at Valentino, Peter Pilotto and Gucci to dreamy embellishment and texture at Elie Saab and Alexander McQueen, florals are the ultimate fashion perennials.  

Womens trends SS17 - florals

Marking the ultimate in sartorial extravagance is a key look that’s been brewing for a few seasons now – gowns for day. A trend that not only looks the part, but also finally gives us licence to justify that spend-vs-wear ratio and splash on our dream dress. Think gowns worn nonchalantly atop a simple white tee, gowns under a casual biker jacket, gowns layered up with a sweater or cardigan – basically any which way you want. Look to Chloé, Valentino, Alexander McQueen and Giambattista Valli to score your ultimate.

If gowns aren’t your look, the asymmetric hemline prevails in the most ubiquitous of places – jeans and trousers for starters, working through skirts and culottes too. And, of course, it wouldn’t be summer without maxi length dresses, so this season make yours one with a dipped hem to stay on point.

  • Women's trends - gowns for day SS17
  • Womenswear trends for SS17 - Shirting
  • "Shirting gets technical with intriguing detailing."

Now, if we’ve learnt anything in fashion, it’s that the pendulum always swings both ways in a season, so if it shouts loudly for print and colour, it can call for quiet and minimal, too. Step forward the shirt. Not quite as stiff as previous seasons, think off-the-shoulder, Bardot, open-backed, oversized and smocked thanks to Joseph, Victoria Beckham, Theory and Valentino.

In a similar remit, flying the flag for tailoring in a season of diaphanous and sinuous silhouettes, steps up the trend for trenches. Reinvigorating the traditional trench courtesy of an iconic turn by Lauren Hutton at Bottega Veneta, cut out at the arms by Victoria Beckham, blown up at Burberry with oversized shoulders and looser cuts, a new wave, futuristic trench was signalled by Marc Jacobs in holographic metallics or power patchwork.

  • Womenswear Trends SS17 - trench coats
  • Womenswear Trends SS17 - oversized outerwear

And, if all that didn’t convince us of change in the air towards a more seasonless fashion, who knew oversized outerwear would still go strong into the sunny months. Whether bomber, puffer, parkas or pea coats, they come blown out of proportions in XXL shapes, parachute pleats and dynamic lines from Stella McCartney and Joseph.