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The Cut

The Brands To Know

Up your style game by venturing outside of your sartorial comfort zone and trying something new, whether that be a fashion powerhouse you've long looked at from afar or a new label that's commanding attention...

Balenciaga Shirt


One of fashion's stalwart houses, Balenciaga has been given a new lease of life under Demna Gvasalia. The Georgian designer – also of Vetements – has taken the menswear line back to basics, looking to the '80s and '90s for inspiration. While the logo pieces that have proven to be standouts for the past few seasons are not to be missed, the brand's well-cut trousers and low-key shirts are sure to become a sartorial mainstay.

J.W.Anderson Sweatshirt


Jonathan Anderson has made his name juxtaposing traditional British styles and techniques – particularly within knitwear – with bold patterns and modern designs turning the expected into something altogether new. 

AMI T-Shirt


AMI Paris typifies laidback French style. Established in 2011, Alexandre Mattiussi aims to bring a bit of Parisian cool into every man's wardrobe.

Stone Island Jogger

Stone Island

Purveyors of high-performance cold-weather clothing, Italian brand Stone Island continues to push boundaries via innovative fabrics and experimental technology.

Solid Homme Shearling Coat

Solid Homme

If you're looking for classic wardrobe staples that won't date, Korean brand Solid Homme is the name to know; think clean, minimalist style with quirky details.