To celebrate the launch of Men’s Superbrands and the ongoing reimagining of menswear at Harrods – which will be complete in 2020, Harrods has partnered with NOWNESS to create 'Come Together'. Directed by Campbell Addy, the film champions self-expression, dance and movement, while exploring authenticity and the style tribes of today.
"I’d like to create a space where everybody can come together," shares Saul Nash, one of the four dancers, perfectly encapsulating what he, along with Ed Munro, Abdou and Josh Hariette, express through dance.
Jefferson Hack, CEO and co-founder of Dazed Media, caught up with Campbell Addy in Men’s Superbrands to walk the Second Floor piazzas and discuss the making of 'Come Together'. "Thinking about movement, masculinity and style – I thought about individualism," shares Campbell. "How do you express your individual style? And how do you express that via movement?".